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Exclusive Blog Posts

Closing Out Your Phone Call Properly

Closing Out Your Phone Call Properly

Closure - An Important Step One of the most commonly skipped steps during a sales call is Closure. During Closure we should be giving the customer …

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

Interview With Ken Kupchik, Sales Humor Creator

Interview With Ken Kupchik, Sales Humor Creator

Last month, the was our top blog. So we decided to interview Sales Humor creator Ken Kupchik to get learn more about his successful social media platforms,…

Why Facebook Likes and Comments DO Matter

There’s been some chatter on the internet lately and in articles I have seen appear in my Facebook news feed and in my Twitter stream, suggesting that Facebook “likes” and “comments” don’t matter and only the “shares” of content from your page or profile by another user does. Since I use social media on a daily basis for work and for personal use, the mere thought of this has brought me to a place of disagreement. Although I agree Facebook “shares” are important and should be a goal that everyone strives for, they do not lessen the importance of a “like” or “comment” received on this popular social site.

The reason why most businesses have a Facebook page is to gather those who already like the products and services they offer into one community, but the purpose of the page does not stop there. It is true, most people don’t go on Facebook to randomly “like” a page of a company they have never used, plan on using, or heard of before, but that is fine, since most companies are not targeting this specific group of people, instead they are focused on the Facebook friends, and the friends of friends of those who already “like” them.

When a Facebook user “likes” a page, a status update, or comments on a page, they ALL appear in the Facebook news feed similar to that of a “share,” but instead of the interaction becoming your status update, which is what a Facebook “share” does, a story is posted to your timeline, on your page or profile, and in the ticker on Facebook. The post will show that you “liked” your friend’s content, which can be seen by friends, and friends of friends, depending on your page or profile’s privacy settings. The same goes for when you comment on a page or share a status update and this also applies to those who do not have a Business page, but a Facebook profile page instead.

Basically, when you do an action on Facebook, those who you are connected to and their friends can see the actions in which you have done to create possible interactions, which is what most of us are looking to achieve. It is a form of word-of-mouth marketing and provides recommendations for businesses and others to discover new and interesting content that they too may perform a Facebook action on.

Thus, Facebook “comments” and “likes” DO matter and are important. Just like Facebook “shares,” they can be powerful in trying to reach a larger audience, to build a more focused community, gain more interactions and to create lasting relationships.

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