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Jared Hamilton
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TK Carsites

TK Carsites

Exclusive Blog Posts

Top Reasons It's Time to Breakup With Your Vendor

Top Reasons It's Time to Breakup With Your Vendor

Vendor relationships are business, and while that is not to say that relationships develop with the people you work with - at the end of the day, it is abo…

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Why Facebook Likes and Comments DO Matter

There’s been some chatter on the internet lately and in articles I have seen appear in my Facebook news feed and in my Twitter stream, suggesting that Facebook “likes” and “comments” don’t matter and only the “shares” of content from your page or profile by another user does. Since I use social media on a daily basis for work and for personal use, the mere thought of this has brought me to a place of disagreement. Although I agree Facebook “shares” are important and should be a goal that everyone strives for, they do not lessen the importance of a “like” or “comment” received on this popular social site.

The reason why most businesses have a Facebook page is to gather those who already like the products and services they offer into one community, but the purpose of the page does not stop there. It is true, most people don’t go on Facebook to randomly “like” a page of a company they have never used, plan on using, or heard of before, but that is fine, since most companies are not targeting this specific group of people, instead they are focused on the Facebook friends, and the friends of friends of those who already “like” them.

When a Facebook user “likes” a page, a status update, or comments on a page, they ALL appear in the Facebook news feed similar to that of a “share,” but instead of the interaction becoming your status update, which is what a Facebook “share” does, a story is posted to your timeline, on your page or profile, and in the ticker on Facebook. The post will show that you “liked” your friend’s content, which can be seen by friends, and friends of friends, depending on your page or profile’s privacy settings. The same goes for when you comment on a page or share a status update and this also applies to those who do not have a Business page, but a Facebook profile page instead.

Basically, when you do an action on Facebook, those who you are connected to and their friends can see the actions in which you have done to create possible interactions, which is what most of us are looking to achieve. It is a form of word-of-mouth marketing and provides recommendations for businesses and others to discover new and interesting content that they too may perform a Facebook action on.

Thus, Facebook “comments” and “likes” DO matter and are important. Just like Facebook “shares,” they can be powerful in trying to reach a larger audience, to build a more focused community, gain more interactions and to create lasting relationships.

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