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Jared Hamilton
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Exclusive Blog Posts

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

The 3 Laws of Extreme Ownership

The 3 Laws of Extreme Ownership

“These are all things that may help you justify your results. But is your dealer any happier because of this?” I just finished reading a…

Why Facebook Likes and Comments DO Matter

There’s been some chatter on the internet lately and in articles I have seen appear in my Facebook news feed and in my Twitter stream, suggesting that Facebook “likes” and “comments” don’t matter and only the “shares” of content from your page or profile by another user does. Since I use social media on a daily basis for work and for personal use, the mere thought of this has brought me to a place of disagreement. Although I agree Facebook “shares” are important and should be a goal that everyone strives for, they do not lessen the importance of a “like” or “comment” received on this popular social site.

The reason why most businesses have a Facebook page is to gather those who already like the products and services they offer into one community, but the purpose of the page does not stop there. It is true, most people don’t go on Facebook to randomly “like” a page of a company they have never used, plan on using, or heard of before, but that is fine, since most companies are not targeting this specific group of people, instead they are focused on the Facebook friends, and the friends of friends of those who already “like” them.

When a Facebook user “likes” a page, a status update, or comments on a page, they ALL appear in the Facebook news feed similar to that of a “share,” but instead of the interaction becoming your status update, which is what a Facebook “share” does, a story is posted to your timeline, on your page or profile, and in the ticker on Facebook. The post will show that you “liked” your friend’s content, which can be seen by friends, and friends of friends, depending on your page or profile’s privacy settings. The same goes for when you comment on a page or share a status update and this also applies to those who do not have a Business page, but a Facebook profile page instead.

Basically, when you do an action on Facebook, those who you are connected to and their friends can see the actions in which you have done to create possible interactions, which is what most of us are looking to achieve. It is a form of word-of-mouth marketing and provides recommendations for businesses and others to discover new and interesting content that they too may perform a Facebook action on.

Thus, Facebook “comments” and “likes” DO matter and are important. Just like Facebook “shares,” they can be powerful in trying to reach a larger audience, to build a more focused community, gain more interactions and to create lasting relationships.

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