Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
TK Carsites

TK Carsites

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Why Facebook Likes and Comments DO Matter

There’s been some chatter on the internet lately and in articles I have seen appear in my Facebook news feed and in my Twitter stream, suggesting that Facebook “likes” and “comments” don’t matter and only the “shares” of content from your page or profile by another user does. Since I use social media on a daily basis for work and for personal use, the mere thought of this has brought me to a place of disagreement. Although I agree Facebook “shares” are important and should be a goal that everyone strives for, they do not lessen the importance of a “like” or “comment” received on this popular social site.

The reason why most businesses have a Facebook page is to gather those who already like the products and services they offer into one community, but the purpose of the page does not stop there. It is true, most people don’t go on Facebook to randomly “like” a page of a company they have never used, plan on using, or heard of before, but that is fine, since most companies are not targeting this specific group of people, instead they are focused on the Facebook friends, and the friends of friends of those who already “like” them.

When a Facebook user “likes” a page, a status update, or comments on a page, they ALL appear in the Facebook news feed similar to that of a “share,” but instead of the interaction becoming your status update, which is what a Facebook “share” does, a story is posted to your timeline, on your page or profile, and in the ticker on Facebook. The post will show that you “liked” your friend’s content, which can be seen by friends, and friends of friends, depending on your page or profile’s privacy settings. The same goes for when you comment on a page or share a status update and this also applies to those who do not have a Business page, but a Facebook profile page instead.

Basically, when you do an action on Facebook, those who you are connected to and their friends can see the actions in which you have done to create possible interactions, which is what most of us are looking to achieve. It is a form of word-of-mouth marketing and provides recommendations for businesses and others to discover new and interesting content that they too may perform a Facebook action on.

Thus, Facebook “comments” and “likes” DO matter and are important. Just like Facebook “shares,” they can be powerful in trying to reach a larger audience, to build a more focused community, gain more interactions and to create lasting relationships.

 Unlock all of the community & features  Join Now