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Pinterest is a site that not only lets us discover cool finds and interesting images, but provides us with the ability to form collections of items that are of interest to us. To say that there is some-what of a pull and fascination that takes over immediately after the first repin occurs would not be an exaggeration, for often times, what was supposed to be a few minutes of looking at images on Pinterest, usually ends up being a few hours. For businesses, this makes marketing a much easier process for they can be easily found and their products discovered through pins, repins, and boards on Pinterest.
If you are a brand, understanding who uses the site is of importance when trying to target a particular audience. Having the ability to build a community that chooses you and your products based on your brand being what they are interested in, is invaluable and is what makes Pinterest an important tool for businesses.
This infographic provides some insight to how users interact on Pinterest and several reasons why your brand should be using it too.
[Infographic via: Wishpond]