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From: Jared Hamilton
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Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

What Businesses Need to Know to Connect Successfully in the Digital Era

What Businesses Need to Know to Connect Successfully in the Digital Era

There are three main social networks a business should be utilizing to increase their brand awareness and relationships within their local communities as well as those who are willing to connect. Those 3 main social sites are Facebook, Twitter and yes, Google+.

It is no surprise that 80% of users prefer to connect with brands through the Facebook platform; however, although businesses are present on Twitter, 56% of consumer tweets are still being unanswered, so even though you are there your actual presence is required to be interactive or your efforts are pointless. Businesses certainly cannot complain on how social networks are not working in their favor if they are not using them correctly, right?

The statistic you may find more surprising is that of Google+, some say that its site is a ghost town, but as I have stated in prior articles, it should not be your social media write-off, in fact, not taking Google’s social network Google Plus seriously, is most likely hurting your business right before your eyes.

The reason is due to many businesses not realizing the true power Google’s social network has within the Google search engine. The two tie in with one another and together help boost your businesses relevance within search. Just by adding a +1 button to your website actually increases page traffic by 350%. (You may need to read that last part again).

Of course it is not just which social networks your business is on, but who from your business is taking part in the social media experience, this is including the social activities of your CEO, since 49% of corporate reputation is attributed to the activities of your CEO’s online presence.

And finally, timing, timing is an important aspect in knowing when to post, but it is not set in stone since you need to pay attention to your analytics and insights for each individual social network. However, in order to gain that relevant data you should be aware of certain times that have been known to work for your particular industry when posting to social networks.

You can learn more about What Businesses Need to Know to Connect Successfully in the Digital... in the following infographic.

 

How Businesses Stay Connected in the Digital Age

 
Tami Paulus
A good business professional is always a good listener. Rather than just shouting out, it is better to listen to the fellas. Not only you gain some pity viable ideas but also the speaker think to collaborate with you also as you are taking an interest in his speech. But listening like a dumb will also not going to help. You need to be proactive and participate in discussion (either in the web world or real world). http://www.marksoldtowne.com/

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