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Exclusive Blog Posts

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

Stop Looking at CRM Lead Duplication Negatively

Stop Looking at CRM Lead Duplication Negatively

During some recent conversations, I’ve discovered that dealerships continue to mistakenly perceive CRM lead duplication badly. I strongly believe we …

Don’t Just Sell, but also Retain CPO Buyers

Don’t Just Sell, but also Retain CPO Buyers

By Ryan Williams, president, Fidelis PPM Customer loyalty does not necessarily translate into repeat business for your auto dealership. What drives meas…

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Wasn't Email Supposed to be Dead by Now?

Email Smartphone
 

At the World Economic Forum in 2004, Bill Gates made an interesting promise. “Two years from now, spam will be solved.”

The rise of social media has had others making other predictions for years. One such prediction has been in the form of bloggers and technology experts declaring that email will be dead by 2009, then 2010, then 2011… and on… and on.

Spam and email both persist. They have both improved as well. According to Litmus, email was still the most popular online activity of 2012 despite Facebook taking up the bulk of our online time. Is your dealership using it? Are you improving on your practices, trying new technologies, new techniques? Did you fall into the trap of believing that email is the past and you have to put your focus elsewhere?

Take a look at this infographic and then make your decision about whether you should have email as part of your strategy or not.

 

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"Email Smartphone" image courtesy of Shutterstock.

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