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Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Wasn't Email Supposed to be Dead by Now?

Email Smartphone
 

At the World Economic Forum in 2004, Bill Gates made an interesting promise. “Two years from now, spam will be solved.”

The rise of social media has had others making other predictions for years. One such prediction has been in the form of bloggers and technology experts declaring that email will be dead by 2009, then 2010, then 2011… and on… and on.

Spam and email both persist. They have both improved as well. According to Litmus, email was still the most popular online activity of 2012 despite Facebook taking up the bulk of our online time. Is your dealership using it? Are you improving on your practices, trying new technologies, new techniques? Did you fall into the trap of believing that email is the past and you have to put your focus elsewhere?

Take a look at this infographic and then make your decision about whether you should have email as part of your strategy or not.

 

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"Email Smartphone" image courtesy of Shutterstock.

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