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Jared Hamilton
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Exclusive Blog Posts

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Wasn't Email Supposed to be Dead by Now?

Email Smartphone
 

At the World Economic Forum in 2004, Bill Gates made an interesting promise. “Two years from now, spam will be solved.”

The rise of social media has had others making other predictions for years. One such prediction has been in the form of bloggers and technology experts declaring that email will be dead by 2009, then 2010, then 2011… and on… and on.

Spam and email both persist. They have both improved as well. According to Litmus, email was still the most popular online activity of 2012 despite Facebook taking up the bulk of our online time. Is your dealership using it? Are you improving on your practices, trying new technologies, new techniques? Did you fall into the trap of believing that email is the past and you have to put your focus elsewhere?

Take a look at this infographic and then make your decision about whether you should have email as part of your strategy or not.

 

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"Email Smartphone" image courtesy of Shutterstock.

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