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Exclusive Blog Posts

Why Security Is More Important than You Think for Your Business

Why Security Is More Important than You Think for Your Business

Having a business means that you’re likely going to have to keep security in mind. Whether you are looking to increase customer trust or you want to …

Interview with Scott Pechstein: What's Up With "Digital Retail"?

Interview with Scott Pechstein: What's Up With "Digital Retail"?

Scott Pechstein, Vice President of Sales at Autobytel, Inc., talks about the buzzword of the moment: "digital retail." …

What's Keeping Your Company's Directors Up at Night?

What's Keeping Your Company's Directors Up at Night?

Although we typically define executives by their ambitions, their anxieties can be equally telling. If you’re losing sleep over handling cyber se…

Top Reasons It's Time to Breakup With Your Vendor

Top Reasons It's Time to Breakup With Your Vendor

Vendor relationships are business, and while that is not to say that relationships develop with the people you work with - at the end of the day, it is abo…

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

Facebook Adds More Accuracy to its Power Editor when Creating a Facebook Ad

Updates to Facebook Power Editor

Facebook has made an update to its Power Editor tool, a tool that is designed for bulk campaigns and ads from various pages one owns or admins. The Power Editor is to help keep track of multiple pages to help keep you organized, certainly a great tool for Social Media Specialists. The update has allotted more accuracy towards where you want ads to target which allows you more control on where you want your ad to be seen and which type of campaign you prefer.

 

What are the benefits of Facebook’s Power Editor?

The main benefits of using the Facebook Power Editor is to save you time by enabling the ability to mass edit ads and campaigns from one location, no matter how many pages you have, you can manage your ads, campaigns and page posts.

It allows you to optimize from within by sorting ads with key stats and performance. It is also compatible with Excel so you do not need to waste time copying and pasting your information, to keep track or submit elsewhere when off of Facebook.

How-To Install Facebook Power Editor

It is only compatible with Google Chrome Browser so to begin you must download or open Chrome. From within Chrome, login to Facebook and go to your Facebook Ads Manager, on the left-hand side you will see a tab titled “Power Editor”, once clicked you can download and install (You can choose all accounts or specific accounts).

Now with Facebook’s latest update to the Power Editor, you have more flexibility when choosing what type of ad you want to create by selecting from the following:

  • Ad
  • Sponsored Story
  • Mobile Only Ad
  • Video Ad
  • Sponsored Search Results

Facebook Power Editor Updates

With this latest change you are now able to choose a more accurate form of ad creation yielding clearer results.

[Facebook Ads image via digitalsocialsound]

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