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Exclusive Blog Posts

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Selling used or certified pre-owned vehicles can be daunting task. With prices, laws, and competition varying across the country selling a pre-owned car fo…

What Motivates Your Employees to Perform?

What Motivates Your Employees to Perform?

Sorting through resumes, you find applicants who show potential. There are some with experience to walk on the job and set your service department abla…

How to Recruit the Best Talent for Your Dealership

How to Recruit the Best Talent for Your Dealership

Employee turnover can cost a dealership approximately $400,000 per year through lost sales, service offerings, new hire search, and training expenses even …

2017 Presidents Club Insights - Mark Brown

2017 Presidents Club Insights - Mark Brown

Hear from Mark Brown, sales director at Grappone Auto, about what he thinks is coming for the auto industry, how dealers can prepare, and how the DrivingSa…

Facebook Adds More Accuracy to its Power Editor when Creating a Facebook Ad

Updates to Facebook Power Editor

Facebook has made an update to its Power Editor tool, a tool that is designed for bulk campaigns and ads from various pages one owns or admins. The Power Editor is to help keep track of multiple pages to help keep you organized, certainly a great tool for Social Media Specialists. The update has allotted more accuracy towards where you want ads to target which allows you more control on where you want your ad to be seen and which type of campaign you prefer.

 

What are the benefits of Facebook’s Power Editor?

The main benefits of using the Facebook Power Editor is to save you time by enabling the ability to mass edit ads and campaigns from one location, no matter how many pages you have, you can manage your ads, campaigns and page posts.

It allows you to optimize from within by sorting ads with key stats and performance. It is also compatible with Excel so you do not need to waste time copying and pasting your information, to keep track or submit elsewhere when off of Facebook.

How-To Install Facebook Power Editor

It is only compatible with Google Chrome Browser so to begin you must download or open Chrome. From within Chrome, login to Facebook and go to your Facebook Ads Manager, on the left-hand side you will see a tab titled “Power Editor”, once clicked you can download and install (You can choose all accounts or specific accounts).

Now with Facebook’s latest update to the Power Editor, you have more flexibility when choosing what type of ad you want to create by selecting from the following:

  • Ad
  • Sponsored Story
  • Mobile Only Ad
  • Video Ad
  • Sponsored Search Results

Facebook Power Editor Updates

With this latest change you are now able to choose a more accurate form of ad creation yielding clearer results.

[Facebook Ads image via digitalsocialsound]

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