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Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Tips for Leaving a Voicemail

Tips for Leaving a Voicemail

The Voicemail So you receive an internet lead and you call and they don't answer...now what? We leave a message right? Let's say the customer in…

Keeping the In-Person Touch While Selling Cars in the Digital Age

Keeping the In-Person Touch While Selling Cars in the Digital Age

  For better or worse, the internet has become an indispensable appendage in our every day lives. Many of us would rather spend every minute glued …

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

On day one of the 2018 CES Show, an enthusiastic crowd of 400+ media gathered at Mandalay Bay to hear Akio Toyoda’s vision of the future.  Akio …

Trust Isn't Limited to Just Offering Pricing & Services Online

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Chevy Goes Heavy at #SXSW with #ChevySXSW

Chevy SXSW

If you had to pick one brand that was really killing it at SXSW 2013, it would be Chevrolet. That's right, the automaker from the industry known for clinging to traditional advertising techniques continues to have a handful of brands - Chevy and Ford in particular - that are finding success in progressive digital techniques.

I'll go into much more detail about what Chevy is doing here, but if first impressions are anything, Chevy is making a splash in my book. You can't go outside without seeing a "Catch a Chevy" branded vehicle circling the Austin Convention Center. They have several events ongoing, but one thing in particular that has been more successful than some may have expected is their hashtag, #ChevySXSW.

ChevySXSW

Normally, companies find very little success when they try to hijack hashtags. The primary hashtags get all the action and most of the "hashtag-alongs" get mediocre action with too many negative hashtag interactions. Chevy has been able to blow it out of the water.

Here are some images so far, but I'll be giving a comprehensive report or two about the SXSW experience when I get back. Live-blogging is not my strong point.

Chevrolet SXSW

Chevy Find New Fun

Chevrolet Volt SXSW

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