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Exclusive Blog Posts

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

Take Advantage of Email in Facebook Advertising

Email

Here's a quick post for you (I know many of my recent posts have been pretty long).

If you have an email database of your customers and prospects and you are using Facebook advertising to promote your page or posts, there's absolutely no reason why you shouldn't be advertising directly to your database. While I don't recommend jumping in headfirst, you should be jumping in nonetheless.

It's easy. It's almost too easy. This is where, as I've posted in the past, you have to be measured and strategic with your advertising. If you advertise the wrong content or with the wrong message, you can actually do more damage than good. The last thing you need is a high percentage of users who are seeing your Facebook ads to block or report your posts as spam.

Remember, it doesn't have to be true spam for users to report it. People take their Facebook news feed seriously. If they don't want to see your posts, they'll block you. This prevents others from seeing your posts as well, which means that you quickly start to get a much lower effect for the same amount of money.

Facebook is an excellent venue to generate retargeting, to garner foot traffic through offers and events, and to gain exposure. Your email list is powerful, but it's simply not as effective today as it once was to use it directly for emails. They get blocked. They go unopened. You can reapply their usefulness to Facebook if you do it the right way.

Feel free to reach out if you have any questions.

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