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Exclusive Blog Posts

social media ads.....what works?

social media ads.....what works?

 Lets talk a little about social media. The dealership that I have worked at has always focused on Facebook in this area. We would do a dail…

3 Proven Marketing Strategies for Small Businesses

3 Proven Marketing Strategies for Small Businesses

One of the most important things that small businesses need is a marketing strategy that is affordable and produces a high return on investment. There are …

Be More Than A Salesperson

Be More Than A Salesperson

Ease the anxiety and create an experience that is stress-free, encouraging and hopefully ends with sending them home in a new set of wheels. Leverage the …

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Take Advantage of Email in Facebook Advertising

Email

Here's a quick post for you (I know many of my recent posts have been pretty long).

If you have an email database of your customers and prospects and you are using Facebook advertising to promote your page or posts, there's absolutely no reason why you shouldn't be advertising directly to your database. While I don't recommend jumping in headfirst, you should be jumping in nonetheless.

It's easy. It's almost too easy. This is where, as I've posted in the past, you have to be measured and strategic with your advertising. If you advertise the wrong content or with the wrong message, you can actually do more damage than good. The last thing you need is a high percentage of users who are seeing your Facebook ads to block or report your posts as spam.

Remember, it doesn't have to be true spam for users to report it. People take their Facebook news feed seriously. If they don't want to see your posts, they'll block you. This prevents others from seeing your posts as well, which means that you quickly start to get a much lower effect for the same amount of money.

Facebook is an excellent venue to generate retargeting, to garner foot traffic through offers and events, and to gain exposure. Your email list is powerful, but it's simply not as effective today as it once was to use it directly for emails. They get blocked. They go unopened. You can reapply their usefulness to Facebook if you do it the right way.

Feel free to reach out if you have any questions.

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