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Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Your Social Media. It Needs More Cowbell.

More Cowbell

“I gotta have more cowbell!”

It has become one of the most popular skits in Saturday Night Live history. When Chistopher Walken played The Bruce Dickinson in a skit that had Will Ferrell playing Gene Frenkle from the band Blue Oyster Cult, the need for more cowbell was born. It was a good skit, but the absurdity of enhancing the song with the obnoxious sound of the cowbell really hit home and made it memorable.

In social media, that’s the whole point.

When you look at the various posting styles that businesses employ on Facebook, Twitter, Google+, and others, there’s something normally missing. Few are taking advantage of the use of the cowbell. No, it’s not about being obnoxious. It’s about being memorable. It’s about standing out from the rest of your competitors. It’s about having something unique that nobody else in the industry is peddling and that resonates with the audience.

It can be funny, but there are always risks with going after humor. What if your humor doesn’t match your audience?

Another tactic is to go after something more relevant to your business. If you sell a product or a service, try to position it in a way that’s different from everyone else. Today in the car business, for example, there are plenty of dealers that post pictures of their happy customers. While this is a valid strategy, it’s not inspiring and is definitely not going to help you stand out when half of the dealership pages nowadays are doing the same thing. Instead, find a different angle, something that nobody else is doing. You can have a particular spot where the pictures are taken that has an iconic background. You can take pictures of your customers as they’re driving away rather than simply standing in front of their vehicle. You can have them hold up a sign of some sort. There are plenty of options available that are only limited by your imagination.

“Guess what. I’ve got a fever and the only prescription is more cowbell.”

While you think about how to stand out, watch the skit itself. It probably won’t inspire you but it might make you laugh.

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