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Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

A Case for Posting Lots of Good Content on Your Website

Hello My Name Is Content

Content speaks for itself. It speaks for a company. It speaks to the people.

Most business websites are sorely short on content. Sure, they have sales content and information about the company, but so few today are actually putting out high-quality content about relevant topics that make their websites more of a resource. Today, people want to trust a company before doing business with them and content is the easiest way for them to understand that you know what you’re doing.

It’s not just about having information for visitors to see in order to convince them that you’re an expert. It’s also about having things to post about on social media. Many businesses spend time going through feeds and reading blog posts by industry professionals to find content for their Twitter, Facebook, and Google+ accounts. While pulling from outside sources has its benefits, why would one want to always drive traffic to other sites? Why wouldn’t they take advantage of their own expertise and post content that they put together on their own sites?

In  this infographic by Content Plus, we look at the anatomy of content marketing. It’s important to understand that just selling all the time isn’t effective, that being a resource means gaining trust, and that people can find you in more indirect ways than direct ways in today’s content-driven digital era.

Anatomy of Content Marketing Infographic

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