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From: Jared Hamilton
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Exclusive Blog Posts

5 Tips on Delegating Tasks to Underperforming Employees

5 Tips on Delegating Tasks to Underperforming Employees

No matter how carefully you hire or how well you manage your human resources, some employees simply don’t perform to the level you want them to. They…

Most Valuable Insight Finalist - Doug Van Sach

Most Valuable Insight Finalist - Doug Van Sach

Prioritize Your Prospects: Uncover Clues to Predict Who Will Buy Next Each year, the average customer test drives fewer vehicles. Given the fewer opport…

What to Expect as Driverless Cars Go Mainstream

What to Expect as Driverless Cars Go Mainstream

While the era of driverless vehicles is rapidly approaching, there is still a great deal of confusion and speculation regarding the full impact and the…

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

A Case for Posting Lots of Good Content on Your Website

Hello My Name Is Content

Content speaks for itself. It speaks for a company. It speaks to the people.

Most business websites are sorely short on content. Sure, they have sales content and information about the company, but so few today are actually putting out high-quality content about relevant topics that make their websites more of a resource. Today, people want to trust a company before doing business with them and content is the easiest way for them to understand that you know what you’re doing.

It’s not just about having information for visitors to see in order to convince them that you’re an expert. It’s also about having things to post about on social media. Many businesses spend time going through feeds and reading blog posts by industry professionals to find content for their Twitter, Facebook, and Google+ accounts. While pulling from outside sources has its benefits, why would one want to always drive traffic to other sites? Why wouldn’t they take advantage of their own expertise and post content that they put together on their own sites?

In  this infographic by Content Plus, we look at the anatomy of content marketing. It’s important to understand that just selling all the time isn’t effective, that being a resource means gaining trust, and that people can find you in more indirect ways than direct ways in today’s content-driven digital era.

Anatomy of Content Marketing Infographic

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