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Exclusive Blog Posts

Design: The Driving Factor Behind Showroom Sales

Design: The Driving Factor Behind Showroom Sales

Many factors go into creating a successful showroom. While often overlooked, design plays an essential role in the customer experience and overall success …

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

A Case for Posting Lots of Good Content on Your Website

Hello My Name Is Content

Content speaks for itself. It speaks for a company. It speaks to the people.

Most business websites are sorely short on content. Sure, they have sales content and information about the company, but so few today are actually putting out high-quality content about relevant topics that make their websites more of a resource. Today, people want to trust a company before doing business with them and content is the easiest way for them to understand that you know what you’re doing.

It’s not just about having information for visitors to see in order to convince them that you’re an expert. It’s also about having things to post about on social media. Many businesses spend time going through feeds and reading blog posts by industry professionals to find content for their Twitter, Facebook, and Google+ accounts. While pulling from outside sources has its benefits, why would one want to always drive traffic to other sites? Why wouldn’t they take advantage of their own expertise and post content that they put together on their own sites?

In  this infographic by Content Plus, we look at the anatomy of content marketing. It’s important to understand that just selling all the time isn’t effective, that being a resource means gaining trust, and that people can find you in more indirect ways than direct ways in today’s content-driven digital era.

Anatomy of Content Marketing Infographic

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