Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
TK Carsites

TK Carsites

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

If You Want Attention on Google+, Go Large and Horizontal with Your Images

New Google Plus

When Google+ first rolled out their change, we called it “Twitteresque“. After exploring it further for the last couple of weeks, we believe that it’s actually better than Pinterest in many ways… and worse.

One of the ways that it’s definitely better than Pinterest is in the display of large photos. The algorithm that drives the way that posts appear in your feed is beginning to reveal itself to be more complex than EdgeRank. It may have been that way all along but we never noticed because there wasn’t enough activity. In any case, it’s there now and we’re liking what we’re seeing.

First, you’ll see something here in this image screen captured from a friend’s feed that my post was prominently displayed. It took a while of scrolling to find the right image for this demonstration and it happened to be mine when we found it.

Google Plus Horizontal

It’s not hard to understand. Google+ likes big posts. Apparently, it only works for horizontal orientation, though. We also saw an infographic that looked terrible because it was shrunk down.

In a lot of ways, Google+ is still a mystery. The community is emerging and flexing its preference muscles which is likely why they made the recent change. They love images much like Facebook but even more so. They highlight them more prominently than any of the networks and it appears to be a function of the algorithm to determine whether an image is displayed in the standard small format on the feed or if it gets the wide screen treatment. The key is to make sure that the images are large and relatively high resolution. That doesn’t mean that you should be posting huge pictures all the time, but if you can make sure that they’re at least 1000px wide, you should have a chance to get it seen better.

It isn’t just individuals, either. Business pages are getting the treatment as well:

Google Plus Horizontal Business

My motto – if you’re going to be social, you might as well go big.

 Unlock all of the community & features  Join Now