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Exclusive Blog Posts

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

If You Want Attention on Google+, Go Large and Horizontal with Your Images

New Google Plus

When Google+ first rolled out their change, we called it “Twitteresque“. After exploring it further for the last couple of weeks, we believe that it’s actually better than Pinterest in many ways… and worse.

One of the ways that it’s definitely better than Pinterest is in the display of large photos. The algorithm that drives the way that posts appear in your feed is beginning to reveal itself to be more complex than EdgeRank. It may have been that way all along but we never noticed because there wasn’t enough activity. In any case, it’s there now and we’re liking what we’re seeing.

First, you’ll see something here in this image screen captured from a friend’s feed that my post was prominently displayed. It took a while of scrolling to find the right image for this demonstration and it happened to be mine when we found it.

Google Plus Horizontal

It’s not hard to understand. Google+ likes big posts. Apparently, it only works for horizontal orientation, though. We also saw an infographic that looked terrible because it was shrunk down.

In a lot of ways, Google+ is still a mystery. The community is emerging and flexing its preference muscles which is likely why they made the recent change. They love images much like Facebook but even more so. They highlight them more prominently than any of the networks and it appears to be a function of the algorithm to determine whether an image is displayed in the standard small format on the feed or if it gets the wide screen treatment. The key is to make sure that the images are large and relatively high resolution. That doesn’t mean that you should be posting huge pictures all the time, but if you can make sure that they’re at least 1000px wide, you should have a chance to get it seen better.

It isn’t just individuals, either. Business pages are getting the treatment as well:

Google Plus Horizontal Business

My motto – if you’re going to be social, you might as well go big.

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