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Exclusive Blog Posts

The Q1 Inventory Glut - Expert Insight

The Q1 Inventory Glut - Expert Insight

You've heard about it, read about it, and probably experienced it. Q1 for the auto industry was a pretty rough one. Experts are diving into what the pr…

Online Reviews Drive Customers to Your Dealership

Online Reviews Drive Customers to Your Dealership

We’ve been in the business of reviews for quite some time now – 15 years to be exact.  As DealerRater has grown, so has the power and infl…

Devising a Perfect Landing Page

Devising a Perfect Landing Page

When your business is taken online, you have to make sure your website is generating customers and visitors. This is one of the most important things in on…

Why Writing Down Sales Goals Inspires Action

Why Writing Down Sales Goals Inspires Action

As you're considering your business plans for the upcoming year, you may have decided that you want to start setting larger goals for your business. In…

Most Valuable Insight WINNER - Ian Curickshank

Most Valuable Insight WINNER - Ian Curickshank

How well does dealership VDP engagement correlate to car sales? What do you measure your online marketing on? I'm sure lead form submissions are…

Use Social Media to Educate Consumers (and possibly blow their minds)

Education

The days of businesses focusing their efforts on entertaining their fans on social media are behind us… at least they should be. Today, people expect more out of businesses. They expect to be shown things that they don’t normally see from their friends and family. If they follow a business, they aren’t looking for that business to post funny cat pictures or memes. They get enough of those already.

One of the most popular things we posted this week was on a car dealer’s Facebook page. It wasn’t a hot concept car or a restored muscle car. It wasn’t some local attraction or hometown hero. It was a picture of power outlets. Thankfully, these weren’t your standard power outlets that come in most vehicles. It was the uniqueness of the console that made the post so popular.

Most people aren’t used to seeing the sort of power that this particular vehicle had available:

Power Outlets

When you have an opportunity to show your customers something they might not know about your product, you’re being useful. You’re delivering what they want a business to deliver to them in their feeds. In this case, it worked out and received strong sentiment from fans and friends of fans alike, receiving over 100 likes and getting exposed to thousands of local potential customers. Just because something is common knowledge to you doesn’t mean that it won’t have the “wow factor” to your customers. Show them the goods! You can blow their minds with some of the neat features your products have to offer.

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