Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
TK Carsites

TK Carsites

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Use Social Media to Educate Consumers (and possibly blow their minds)

Education

The days of businesses focusing their efforts on entertaining their fans on social media are behind us… at least they should be. Today, people expect more out of businesses. They expect to be shown things that they don’t normally see from their friends and family. If they follow a business, they aren’t looking for that business to post funny cat pictures or memes. They get enough of those already.

One of the most popular things we posted this week was on a car dealer’s Facebook page. It wasn’t a hot concept car or a restored muscle car. It wasn’t some local attraction or hometown hero. It was a picture of power outlets. Thankfully, these weren’t your standard power outlets that come in most vehicles. It was the uniqueness of the console that made the post so popular.

Most people aren’t used to seeing the sort of power that this particular vehicle had available:

Power Outlets

When you have an opportunity to show your customers something they might not know about your product, you’re being useful. You’re delivering what they want a business to deliver to them in their feeds. In this case, it worked out and received strong sentiment from fans and friends of fans alike, receiving over 100 likes and getting exposed to thousands of local potential customers. Just because something is common knowledge to you doesn’t mean that it won’t have the “wow factor” to your customers. Show them the goods! You can blow their minds with some of the neat features your products have to offer.

 Unlock all of the community & features  Join Now