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Jared Hamilton
From: Jared Hamilton
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TK Carsites

TK Carsites

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Use Social Media to Educate Consumers (and possibly blow their minds)

Education

The days of businesses focusing their efforts on entertaining their fans on social media are behind us… at least they should be. Today, people expect more out of businesses. They expect to be shown things that they don’t normally see from their friends and family. If they follow a business, they aren’t looking for that business to post funny cat pictures or memes. They get enough of those already.

One of the most popular things we posted this week was on a car dealer’s Facebook page. It wasn’t a hot concept car or a restored muscle car. It wasn’t some local attraction or hometown hero. It was a picture of power outlets. Thankfully, these weren’t your standard power outlets that come in most vehicles. It was the uniqueness of the console that made the post so popular.

Most people aren’t used to seeing the sort of power that this particular vehicle had available:

Power Outlets

When you have an opportunity to show your customers something they might not know about your product, you’re being useful. You’re delivering what they want a business to deliver to them in their feeds. In this case, it worked out and received strong sentiment from fans and friends of fans alike, receiving over 100 likes and getting exposed to thousands of local potential customers. Just because something is common knowledge to you doesn’t mean that it won’t have the “wow factor” to your customers. Show them the goods! You can blow their minds with some of the neat features your products have to offer.

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