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Jared Hamilton
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Exclusive Blog Posts

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

If you have followed my published articles in the past about retaining Techs (based on being a former dealership Fixed Ops Manager and my 17 years of r…

Four Types of Facebook Posts that Dealers can Rotate if They Must

Facebook

There are too many opportunities out there in the world of social media that makes it a bad idea to ignore the medium. Businesses can make an impact if they put in the effort. Unfortunately, not everyone is ready.

It’s still possible to put in minimal effort and have a decent presence. When it’s time to put in full effort, you’ll be better prepared if you have a nice string of daily content that fills your pages. Automation is a bad idea and can do damage in the long run, but there are ways to put in a little bit of effort and still do okay, at least holding down the fort until you’re ready to blast off.

Diversity is a key, so having a rotation of content types that get posted once a day can keep things rolling until the time comes to take it seriously. Scheduling a single post a day and rotating the various types of posts will give you an acceptable presence. Keep in mind that this will not help you find success. It will only allow you to keep success from passing you by when the time comes to put in the real effort.

Here is a breakdown of four content types that you can put on a rotation. Done right, it should only take you half an hour a week to have an acceptable Facebook presence, a placeholder so to speak, while you get the resources together to really make a push in the future.

In store “sexy” inventory

Sexy Inventory

This isn’t a license to start spamming pictures of the boring stuff. If you’re going to post it to Facebook, it better be compelling in some way.

Be sure to link to the inventory item after adding the photo. You don’t want to post links of any sort as pure links (not during this holding pattern phase, at least) but this will give you the ever so slight potential of getting clicks to your website.

Local views

Local Views

It doesn’t matter where you are. There are going to be places and areas that local customers will recognize. Highlight them. This gives the opportunity to demonstrate support for the local area.

Customer reviews

Customer Reviews

This is very important – do not post from the review source itself. This can hurt you algorithmically. There’s nothing wrong with using the review sites themselves, but don’t post your reviews directly from there. It doesn’t help. Make it a text post. Add a little personality into it. Tell a story. The review by itself isn’t appreciated by the Facebook community.

History lessons

Classic car post

There’s something cool out there from the past in every industry. Take advantage of it. Rotate in nostalgia and your fans will love it.

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