We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
There are too many opportunities out there in the world of social media that makes it a bad idea to ignore the medium. Businesses can make an impact if they put in the effort. Unfortunately, not everyone is ready.
It’s still possible to put in minimal effort and have a decent presence. When it’s time to put in full effort, you’ll be better prepared if you have a nice string of daily content that fills your pages. Automation is a bad idea and can do damage in the long run, but there are ways to put in a little bit of effort and still do okay, at least holding down the fort until you’re ready to blast off.
Diversity is a key, so having a rotation of content types that get posted once a day can keep things rolling until the time comes to take it seriously. Scheduling a single post a day and rotating the various types of posts will give you an acceptable presence. Keep in mind that this will not help you find success. It will only allow you to keep success from passing you by when the time comes to put in the real effort.
Here is a breakdown of four content types that you can put on a rotation. Done right, it should only take you half an hour a week to have an acceptable Facebook presence, a placeholder so to speak, while you get the resources together to really make a push in the future.
This isn’t a license to start spamming pictures of the boring stuff. If you’re going to post it to Facebook, it better be compelling in some way.
Be sure to link to the inventory item after adding the photo. You don’t want to post links of any sort as pure links (not during this holding pattern phase, at least) but this will give you the ever so slight potential of getting clicks to your website.
It doesn’t matter where you are. There are going to be places and areas that local customers will recognize. Highlight them. This gives the opportunity to demonstrate support for the local area.
This is very important – do not post from the review source itself. This can hurt you algorithmically. There’s nothing wrong with using the review sites themselves, but don’t post your reviews directly from there. It doesn’t help. Make it a text post. Add a little personality into it. Tell a story. The review by itself isn’t appreciated by the Facebook community.
There’s something cool out there from the past in every industry. Take advantage of it. Rotate in nostalgia and your fans will love it.