Consumers are drowning with information online in their car buying journey. Learn what’s distracting your visitors, how to engage them and proven tactics to keep their attention. Download Storyboard
Every business, no matter what Industry you are in, is looking to expand your reach online. Whether it is through advertising to displaying your products on a website, you are looking to get your name and goods out there. Social Media Marketing is one way of doing it, but it must be done in a social manner, all except on one social network… Pinterest.
The first issue to address is the Adobe Flash that is still being used on websites. Sure, they move the images within a little box, but anyone interested in your product will likely want to take their time looking at the image(s) of what they are about to buy. Simply add images and display how many you have, this too, will increase clicks on your website. Making your site more user-friendly is important.
With that said, the greater issue is that Adobe Flash does not allow anyone to pin images from your website to their Pinterest boards. Basically you are preventing free advertising, as a pin can multiply easily and spread your merchandise quickly. This is a huge mistake web masters are making in every Industry, but particularly in the Auto Industry.
Many dealerships either do not know how to use Social Media properly or they just do not have the time to allot to using Social Media the right way, or both. Especially, when you need to socialize instead of sell, however, simplifying your website to be Social Media friendly too can help people to help you by spreading your Inventory.
Pinterest is the one social site you can share a car image with its name and be done with it. People there will not be offended (unlike other social sites), but if the picture looks good, they will repin it too. Repinning is a merchant’s best friend online, as it is a reshare that keeps going, known as the ripple effect.
This does not mean that every image you pin will be repinned, nor does it mean that you can just set a Pinterest page up and not be interactive as well. It is still a community and for people to want to be active with you through images, then not only does your page, boards and images need to be set up and look good. What you put into those boards is just as imperative too.
As businesses want their name, logo and entire brand to be seen everywhere, some add it to their images and in small font in a corner that can work, but adding a border with your name and other words ruins the image, even on the website.
On Pinterest once an image is pinned from a website it automatically attaches a direct link back to where the image originated from no matter how many repins it gets, this remains the same. Therefore adding your logo onto images on a website where people already clicked is tacky. They know who you are! Not only are you wasting an image, you are wasting people’s time and a good pin to Pinterest too.
So the next time you decide to add an image to your website, make sure it looks appealing, is of high-quality with no logos and be sure to make it an actual image (No Adobe Flash). These days, it can go farther than you realize.