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Exclusive Blog Posts

Morgan Auto Group Rises To Number 28 In Automotive News' Top 100 Dealer Group Used Sales Ranking

Morgan Auto Group Rises To Number 28 In Automotive News' Top 100 Dealer Group Used Sales Ranking

Morgan Auto Group moved up 25 spots in this year's "Top 100 Dealership Group Used-Vehicle Sales" supplement published by Automotive News. The…

Top 5 Luxury Cars for Any Type of Terrain

Top 5 Luxury Cars for Any Type of Terrain

Many automotive companies make luxury vehicles that can be driven on different terrain. If you like to take road trips to cities, forests, hiking trails, a…

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

5 Tips for Winning at Twitter

As I mentioned in an earlier post, Twitter is growing up. With more consumers turning to the microblogging site to discuss brands, it’s important that social engagement on Twitter be part of your dealership's marketing strategy. Setting up the account is easy, but making your Twitter account stand head and shoulders above the rest takes more than just scheduling tweets. Here are five ways to ensure Twitter becomes a valued tool in your marketing arsenal.

5. Have a Game Plan
Once you're in the swing of things on Twitter, having a game plan for how you'll promote products and services as well as how you'll respond to incoming tweets is key. Your game plan should clearly lay out roles and responsibilities, the "voice" of your twitter account and the type of responses acceptable for inbound tweets. Will your account be playful? serious? Will you answer customer service queries directly on twitter? These are all decisions you need to make before you start engaging with the public.

4. Don’t Forget the Hashtag
Do you use hashtags in your tweets? If not, you may want to consider incorporating them. Tweets that contain one or more hashtags are 55% more likely to be retweeted than those that don't, according to a recent study conducted by Dan Zarrella of HubSpot.

Zarella examined more than a million random tweets to find correlations between the use of non-alphanumerical characters and retweets. His analysis found that hashtags greatly increase the chance of a retweet.

3. Can We Quote You on That?

Hashtags aren't the only characters that boost retweets. Quotations, while not quite as strong as hashtags, can definitely pack a punch when used on Twitter.
In the same study, Zarrella also found that quotes had a positive effect on social sharing. Tweets including quotation marks were 30% more likely to be ReTweeted than those that did not.

2. Not All Images Are Created Equal

Posting images on Twitter is a great way to garner more ReTweets. You might be surprised to learn that there's more too it than finding cool pictures to post. Where the images originate also plays a role. In a separate study, Zarella examined randomly selected tweets to see how popular ways to post images affected Twitter sharing. The study found Tweets with images uploaded to pic.Twitter.com were nearly twice as likely to be retweeted while the use of Twitpic increased the odds by just over 60%.  However, Tweets using Facebook or Instagram links were less likely to be retweeted.

1. Consider a Separate Twitter Account for Customer Service

If your dealership gets its fair share of customer service inquiries on Twitter, it may be worthwhile to divert these issues to a separate feed. Creating a separate account focused on customer support issues has the added benefit of moving potentially negative discussions away from the main account. While this may require a bit more manpower and strategic planning, a second account for hot button issues will pay off in the long run.

There's no question your marketing strategy needs to take advantage of all the power those 140 characters can wield. Like any social site, Twitter is constantly evolving. Incorporating the above methods will help you stay ahead of the curve.

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