Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
TK Carsites

TK Carsites

Exclusive Blog Posts

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

5 Tips for Winning at Twitter

As I mentioned in an earlier post, Twitter is growing up. With more consumers turning to the microblogging site to discuss brands, it’s important that social engagement on Twitter be part of your dealership's marketing strategy. Setting up the account is easy, but making your Twitter account stand head and shoulders above the rest takes more than just scheduling tweets. Here are five ways to ensure Twitter becomes a valued tool in your marketing arsenal.

5. Have a Game Plan
Once you're in the swing of things on Twitter, having a game plan for how you'll promote products and services as well as how you'll respond to incoming tweets is key. Your game plan should clearly lay out roles and responsibilities, the "voice" of your twitter account and the type of responses acceptable for inbound tweets. Will your account be playful? serious? Will you answer customer service queries directly on twitter? These are all decisions you need to make before you start engaging with the public.

4. Don’t Forget the Hashtag
Do you use hashtags in your tweets? If not, you may want to consider incorporating them. Tweets that contain one or more hashtags are 55% more likely to be retweeted than those that don't, according to a recent study conducted by Dan Zarrella of HubSpot.

Zarella examined more than a million random tweets to find correlations between the use of non-alphanumerical characters and retweets. His analysis found that hashtags greatly increase the chance of a retweet.

3. Can We Quote You on That?

Hashtags aren't the only characters that boost retweets. Quotations, while not quite as strong as hashtags, can definitely pack a punch when used on Twitter.
In the same study, Zarrella also found that quotes had a positive effect on social sharing. Tweets including quotation marks were 30% more likely to be ReTweeted than those that did not.

2. Not All Images Are Created Equal

Posting images on Twitter is a great way to garner more ReTweets. You might be surprised to learn that there's more too it than finding cool pictures to post. Where the images originate also plays a role. In a separate study, Zarella examined randomly selected tweets to see how popular ways to post images affected Twitter sharing. The study found Tweets with images uploaded to pic.Twitter.com were nearly twice as likely to be retweeted while the use of Twitpic increased the odds by just over 60%.  However, Tweets using Facebook or Instagram links were less likely to be retweeted.

1. Consider a Separate Twitter Account for Customer Service

If your dealership gets its fair share of customer service inquiries on Twitter, it may be worthwhile to divert these issues to a separate feed. Creating a separate account focused on customer support issues has the added benefit of moving potentially negative discussions away from the main account. While this may require a bit more manpower and strategic planning, a second account for hot button issues will pay off in the long run.

There's no question your marketing strategy needs to take advantage of all the power those 140 characters can wield. Like any social site, Twitter is constantly evolving. Incorporating the above methods will help you stay ahead of the curve.

 Unlock all of the community & features  Join Now