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Todd Katcher

Todd Katcher Managing Partner

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

ROI is for Losers!

ROI is for Losers

Now that I have your attention, let's down play this a little. ROI isn't ALWAYS important!

Are you so focused on ROI that you fail to see the “good will” benefits of your actions?

Not everything in life and dealerships is based on the return. I believe faith will provide many examples of the greater returns that come when you aren't asking for them.

Is it practical to do things in your business and life without expecting a tangible return on your investment? Your investment may be time, money or just a smile. Are you expecting something back in your pocket for every single time you give?

There is a theory of good will that is sweeping the nation – maybe due to the Liberty Mutual Ad here. It's more impactful with the music, so turn up your speakers.

So how are you translating this to the finer points in your dealership?

Your coffee service? Is the coffee hot and fresh with all the fixins?
Your magazines, brochures, etc.? Are they in order and up to date?
Have you smiled and said hello without any ulterior motive?
Is your dealership clean and tidy?
Does the kids play area offer hand sanitizer?
Do signs in the dealership current?
When was the last time you thanked an employee? (after a sale not included)

When someone speaks to you, is your first thought, “What's my return?”

Such limiting thoughts can be MORE COSTLY to your business going forward then understanding the true mission and needs.

Not everything you do throughout the day needs to return an ROI. When it comes to people and communication, there is no tangible dollar amount that is returned. There may be a cost, even a financial one – but if you are so blinded by the ROI – you may just miss an opportunity that will pay true dividends in the long run.

Todd Katcher
Digital Dealership System
http://www.digitaldealershipsystem.com
615.669.5244
 

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