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Todd Katcher

Todd Katcher Managing Partner

Exclusive Blog Posts

How to Maintain your Car (Maintenance that every Car Needs)

How to Maintain your Car (Maintenance that every Car Needs)

People will purchase a car with much significance. But, car maintaining schedule is fixed by very few. There are many parts in a car. So, regular maintenan…

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

On day one of the 2018 CES Show, an enthusiastic crowd of 400+ media gathered at Mandalay Bay to hear Akio Toyoda’s vision of the future.  Akio …

Trust Isn't Limited to Just Offering Pricing & Services Online

Trust Isn't Limited to Just Offering Pricing & Services Online

Trust is imperative as it offers the customer the peace of mind that they have made the right decision regarding the servicing of their vehicle. And while …

Is your SEO company interlinking?

Is your SEO company interlinking?

Adding relevant content just isn't enough.  As I have written many times SEO is so much more.  Interlinking is another part of the SEO&…

3 Biggest Mistakes as a Manager

3 Biggest Mistakes as a Manager

Becoming a Manager at 25 years old, only 3 years after accidentally stumbling into the Automotive Industry, created many challenges that were truly unexpec…

ROI is for Losers!

ROI is for Losers

Now that I have your attention, let's down play this a little. ROI isn't ALWAYS important!

Are you so focused on ROI that you fail to see the “good will” benefits of your actions?

Not everything in life and dealerships is based on the return. I believe faith will provide many examples of the greater returns that come when you aren't asking for them.

Is it practical to do things in your business and life without expecting a tangible return on your investment? Your investment may be time, money or just a smile. Are you expecting something back in your pocket for every single time you give?

There is a theory of good will that is sweeping the nation – maybe due to the Liberty Mutual Ad here. It's more impactful with the music, so turn up your speakers.

So how are you translating this to the finer points in your dealership?

Your coffee service? Is the coffee hot and fresh with all the fixins?
Your magazines, brochures, etc.? Are they in order and up to date?
Have you smiled and said hello without any ulterior motive?
Is your dealership clean and tidy?
Does the kids play area offer hand sanitizer?
Do signs in the dealership current?
When was the last time you thanked an employee? (after a sale not included)

When someone speaks to you, is your first thought, “What's my return?”

Such limiting thoughts can be MORE COSTLY to your business going forward then understanding the true mission and needs.

Not everything you do throughout the day needs to return an ROI. When it comes to people and communication, there is no tangible dollar amount that is returned. There may be a cost, even a financial one – but if you are so blinded by the ROI – you may just miss an opportunity that will pay true dividends in the long run.

Todd Katcher
Digital Dealership System
http://www.digitaldealershipsystem.com
615.669.5244
 

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