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Todd Katcher

Todd Katcher Managing Partner

Exclusive Blog Posts

Challenges of Car Dealerships

Challenges of Car Dealerships

The Car manufacturing industries, just like any other, has got business challenges of its own, which need to be taken care off on a regular basis. Maintain…

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

A Customer's Responsiblity

The customer / vendor relationship is an important one. Customers rely on vendors for different aspects of their business that affect their bottom line, in one way of another. Vendors rely on customers for income — and a bad experience can lead to a drop off in current and future business.

Following up on the last blog "Who's Fault is it?" this article, I will recommend 10 things that a customer must do to preserve the value of a relationship with the Vendor. And since relationships go both ways, another article will document ’10 Things Vendors Must Do!’

Let’s say these are in random order to prevent comments about importance. Feel free to add your own in the comments:

1. Provide updated email address and phone numbers

2. Forward “expired” emails to new people

3. Pay bills in a timely manner or communicate otherwise

4. Provide multiple people for contact — including product maintenance and billing

5. Reply to email newsletters with a simple “thanks” or questions goes a long way

6. If you receive a voicemail, it’s OK to reply in email to say you received it and everything is OK with the account

7. Allow time for new staff to get training on systems

8. Follow the Vendors support protocols

9. Communicate any features that are lacking and the priority it is to your business

10. Be as courteous to the vendor’s timeline as you would expect them to be to you

Overall the most important point in any relationship is communication. If both the Customer and Vendor have an understanding of each others needs, then they can forge ahead in a long-term and profitable business relationship.

Todd Katcher
Digital Dealership System

c: 615.669.5244
twitter: @digitaldealers

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