According to the 2021 COX Automotive study, 67% of franchised dealers say motivating and retaining quality employees is currently a challenge. In a 2019 NADA dealer survey, a quarter of dealers surveyed were more concerned with employee turnover than access to consumer credit.  

We speak with dealerships all across the country about the direct benefit that digital screens provide the auto dealer – improving the overall customer experience, increasing sales revenue, and increasing service revenue and retention.However, at the back end of the store, sales leaderboard digital screens provide numerous benefits for the dealer management and staff.

One example of how dealerships are using new technology to help manage their sales teams is Mercedes Benz of Des Moines, a Lithia dealership. “Our Digital Dealership System sales Leaderboard motivates our staff and looks more professional than our old dry-erase board,“ said Anthony Gladney, General Manager of Mercedes Benz of Des Moines. “We never used to keep the old system up to date. Now we don't have to worry as this updates automatically. Staff are continually peeping their heads in to check stats and ranking.”

Retention of top talent is a must and with Gen Z showing more interest in sales positions, there should be interest in arming them with the proper sales technology tools to help them do their jobs more efficiently and motivate them at the same time.

Digital Sales Leaderboards help motivate, help create greater personalization between staff and management and give better access to insights on where deals are in the pipeline than ever before.

“We also have our sales appointment in the system, which is a great help to me and my sales managers,” said Gladney. “They all have screens in their offices. Yes, everyone has computers, but a large screen that is dedicated helps keep focus.”

Are your sales leaderboards done on a dry erase board, which is hastily erased and updated every few days? Digital Dealership System provides a digital screen solution to the low-tech dry erase board. With a program that is connected to the dealership’s DMS, the sales leaderboard is updated in real time and scrolls through multiple reports. Dealers can easily add their own reports.

Digital Sales Leaderboards rotate through standard DMS-Connected Reports including Sales, Trends, Gross, Pending and Score Cards. The system is customizable with additional ‘dealer supplied’ data including: Internal Metrics - Contacts, Ups, Spiffs, Tracking, etc.; Sales Goals, CSI; Announcements; Birthdays.

The digital leaderboard can be configured to scroll through selected reports automatically or with an interactive wireless mouse. 

The Digital Dealership System has recently innovated with a new platform called “DASHBOARD” that includes salesperson mobile access and advanced desktop reporting. Advanced reports can be called on-demand, scheduled, shared and emailed. Now dealers can drill down to the deal level and run customized reports, while staff have their own login, only showing them their specific information and rankings.

And, putting the dry erase board fully into retirement, the Digital Dealership System Mobile Leaderboard is essential for multi-store groups where managers can access store numbers on a single login. The system can be expanded with modules to support sales appointments, inventory and service tracking. 

To learn more about Digital Dealership System and the products we offer, please go to our website at www.digitaldealershipsystem.com.

About Digital Dealership System

Established in 2008, Digital Dealership System is the premium digital sign solution for the modern dealership. Digital Dealership System believes that dealers that invest in the in-store experience separate themselves from the competition by creating memorable experiences, giving dealers the most advanced, easy-to-use digital sign solution in the industry. Their expertise is widely known in the $100M/year dealership screen market, with over 1000 installations completed across the United States. 

For more information, visit www.digitaldealershipsystem.com