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Tom Van Etten

Tom Van Etten Internet Director

Profile

Name: Tom Van Etten
Title: Internet Director
Company: Hendrick Automotive Group
Phone: Private
Location: Private , Private
Summary:
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Blog Posts

Is 2 Percent Good Enough for You?

Is 2 Percent Good Enough for You?

Every dealer wants a nice healthy portion of their market share. But what if it was only 2 percent? Would that be good enough? Probably not. Well, accor…

Ad Blockers: If You Can’t Beat Them, Join Them

Ad Blockers: If You Can’t Beat Them, Join Them

In the great wide world of online, display ads are everywhere. Top of the page, right, left, bottom – and, sometimes even popping up and floating in …

3 Protective Measures for Dealerships to Ensure Their Customer Information Remains Secure

3 Protective Measures for Dealerships to Ensure Their Customer Information Remains Secure

The digital age has brought enormous benefits to automotive dealerships. Decades ago, it could take weeks for buyers to get approval for a car loan, which …

The Power of First Impressions

The Power of First Impressions

The way you look has a significant impact on your ability to perform at peak capacity. And I’m not talking about exterior beauty. Frankly, it goes mu…

Texting - The Good, Bad & Ugly

Texting - The Good, Bad & Ugly

Texting is an integral part of business whether we like it or not. Texting is also not relevant solely because it's what Millennials want, either. In f…

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