CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
The website is the first thing that many people see when searching for any type of business. A car dealership is no different as the website is an incredible way to create leads and boost foot traffic on the lot. Many dealerships do not utilize their website to its fullest potential from lack of time or knowledge of how to do so. Smaller dealerships might not have a dedicated marketing team that handles the content on the website but rather have employees handle when they get a minute. The following are some tips to appropriately managing your car dealership’s website.
People do not want to search all around a car dealership website just to find a phone number or email to contact. When designing your website you should make the contact information stand out as the website is meant to build leads instead of lose them. The “Contact Us” page should be used not only to set up appointments for test drives but also to handle problems that customers might have had during their visit for a repair or to purchase a car.
The blog of the dealership’s website is the perfect place to show off car knowledge and educate potential customers. Writing articles about common problems someone might have with their car or giving tips about how to maintain an older car can help generate traffic to the site. By having great resources on the blog it is more likely that a writer might link back to one of your articles as a reference. This not only can boost traffic but it can also have a positive impact on the SEO ranking of the dealership.
At a dealership with a high influx of cars on a daily basis combined with sales each day it is important to update the available cars daily. Obviously a person should call before coming to the dealership just in case the car was sold that day but many people simply think if it is on the website then it has to be on the lot. Many people drive hundreds of miles for the best deal as finding the perfect car for the right price can save a family thousands of dollars.
We have all seen a car commercial or website that is offensive to the eyes as the colors are too bright. Once you have a catchy business name, you need to hire a professional that has designed car dealership websites. Simply using an employee with minimal experience will not work. Websites that look poorly designed reflect badly on the dealership and can lose sales on a daily basis.
This just hits the tip of the iceberg when it comes to managing a car dealership. Take a look at website management tips from those in the industry simply by searching for it. Do your research and see the leads won by your website skyrocket.