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Tony Orlando

Tony Orlando VP Partner Development

Tony Orlando Blog Posts

How Can We Alter Consumer Perception that Car Buying is Painful?

How Can We Alter Consumer Perception that Car Buying is Painful?

According to an article published on Forbes.com, even world-renowned professors at Harvard Business School have a painful experience when shopping for …

Compliance in Marketing: What You Need to Know

Compliance in Marketing: What You Need to Know

It wasn’t all that long ago that dealers were limited to just a few forms of advertising: print, radio and television. Then along came the Intern…

Compliance: Minimize Risk & Maximize Profits

Compliance: Minimize Risk & Maximize Profits

The government has shifted its gaze and is currently squarely centered on the automotive retail space. Government agencies, including the Consumer Fina…

Your Best Leads Are the Free Ones

Your Best Leads Are the Free Ones

Most dealers I know spend around $30, or more, per lead to drive more sales customers into the store. In many cases these leads contain little informat…

How Convenient is Your Service Department?

How Convenient is Your Service Department?

It’s a well-known fact that consumers these days have a wide variety of choices for their automotive service needs. They can get their vehicle se…

Why the Fuss Over Customer Retention?

Why the Fuss Over Customer Retention?

Our world is certainly changing. Due to technology and the ability to access incredible amounts of information, the consumer purchase cycle is completely…

Make your Service Department the Cinderella Story

Make your Service Department the Cinderella Story

In most dealerships, the sales department is typically seen as the favorite child, despite the fact that it’s typically the service department that doe…

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