Hmmmm...appears to be accurate however my question is what is all grouped under "other sources?"

I'm thinking things like email marketing, possibly?

@Tori, agree - that is about right. We are seeing an increase from the CRM directly. Where customers are clicking through to the site from non-campaign emails we are sending, which are taking them to VDP's. As for social, to be honest - I am surprised that it is not higher? Our's isn't much higher than that. The strongest web traffic referrals for social have been promoting individual units vs. a generic special. 

I think some of this depends on your market area and competition. We see a higher percentage of paid traffic, and lower percentage of organic traffic with most of our dealers. However, Organic should always lead the way.

It would be better to have a category called "digital marketing" that encompassed email and social media marketing. I primarily work with Commercial Dealerships and email surprisingly does much better than most other marketing sources. My company provides an email marketing program for commercial dealers and it generally accounts for 25% of their total monthly site traffic!