We all know by now that reviews are important. VERY important. They're more than important -- they're downright powerful in their ability to affect a brand, whether for good or for bad. This infographic reiterates just how powerful they can be. But what do we do with this information? Keep reading for some best practices on how to take these statistics from a survey of more than 14,000 consumers and apply in concrete ways to help grow your dealership's brand.

Now Now that you've looked over these staggering numbers, let's talk application. Power Reviews provides these best practices for leveraging the weight of user-generated reviews:

• It's Not a Scavenger Hunt. Make sure the content is clearly displayed on your website's product pages. Don't make visitors search for the information (they won't). Also, make sure it's clearly accessible across all types of devices.
• Keep Them Around. Once a customer lands on your site, entice them to stay by featuring user-generated ratings and reviews on your home page.
• Add to Ads. Add user review snippets and star ratings to your digital advertisements.
• Bring Them In-House. Include star ratings and review snippets in the physical signage within your dealership.

How else do you leverage the power of user-generated reviews at your dealership to increase traffic and, ultimately, business?