Pros: It is a snap! Easy to track and customers are interested.

Cons:

Pros: Keeps me busy. This is a magnet for people who want to trade. We get many hits and a lot of information.

Cons:

Pros: Best lead source on our website. Highest conversion ratios overall.

Cons: None

Pros: Potential Customers work out their deal. It is easy way to trade while buying a vehicle.

Cons:

Pros: Has good information but most customers already have a price in mind.

Cons: People use it as a weapon to get the price up.

Pros: Very fast and easy to use. A good product.

Cons: None currently.

Pros: We do like the market report and thinks it gives customers better insight into the true value of their car.

Cons: The number of leads has improved, but not as much as was told

Pros: Customers like this idea.

Cons: Customers are frustrated because the bid is high and we can't buy the car for that.

Pros: Clicks are common and customers trust the information.

Cons:

Pros: People trust this avenue and we get the information.

Cons: