Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
The program is designed to market to prospects in your geographic area and the target audience can be determined by several different variables. Because email is a relationship building tool we utilize a 3-touch approach designed to build in-box familiarity and engagement. The prospects will be send the same creative, but with different subject lines during the month. The campaigns will contain several links and calls to action that will drive them back to your website and create clicks.