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Jared Hamilton
From: Jared Hamilton
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Travis Williams

Travis Williams Digital Marketing Coordinator

Exclusive Blog Posts

Modern Online Shopping

Modern Online Shopping

Computers have been used for more things than computing and gaming for some time now, in fact most people now use their computers for shopping online than …

Are all 3rd Party trade in leads the same (like banging your head into a wall)?

Are all 3rd Party trade in leads the same (like banging your head into a wall)?

Over the last year, we have used several companies to assist in the "Hurry Up and grab these hot trade-in leads" trend.  We trained staff.&n…

10 Steps to Become a Servant Leader

10 Steps to Become a Servant Leader

The term “servant leadership” was first coined in an essay written by Robert Greenleaf in 1970. Later he expanded the essay into a book, which …

So how do you get leads to reply to you, anyways?

So how do you get leads to reply to you, anyways?

There is nothing more frustrating for the Internet/BDC Department (or for your sales team) than receiving a bunch of new leads... every single day... that …

The Best leads are Where now

The Best leads are Where now

As the internet and marketing manager, I am flooded with information from all parts of our buying process daily.  How many "real" leads d…

6 Simple Steps to Write a Convincing Job Post

Recruiting new talent will always be a challenge. Especially in today’s job market where unemployment has been steadily declining for the last decade. To find the best talent you need a well-written job post. Your post needs to cover these six areas of interest to draw in top-quality talent.

Interesting Job Title

If the job title is lame and boring then chances are the job is too. Vehicle Hydro Technician sounds more appealing than Car Washer, even if they are the same. Unique job titles will attract more candidates to your job posting. If you have problems filling a certain position maybe it has a stigma attached to it and it's time for some rewording.

Meaningful Introduction

An introduction to the industry is a great way to let job seekers know about the benefits associated with automotive. Talk about how your store is positioned within the industry and tout any awards or recognition you have received.

Company Background

Tell job seekers about how long you have been in business, your mission statement, company culture, and most importantly talk about the development and growth that takes place inside your organization. Let the applicant know what you will do for them by joining your company.

Position Information

While you can use this section to focus on desired skills, it is also beneficial to discuss work hours, opportunities, pay, benefits and things that will entice them to apply. If you hire for temperament and train for skill then only list the requirements that are essential to performing the job.

Why They Should Apply

For a job seeker to apply for a position you will need to sell them on the company, job position, and your willingness to train the right candidate.

Next Steps After Application

Set expectations for yourself and the job seeker. Let them know what to expect after they submit their application so they can appropriately follow up. 

 

A good job post will sell applicants on your company, team, and all of the things that make working for you great. 

Martins Ville

I have met few mentors in my long spanned auto career. Every manager has done their best to keep me out of a managers desk, and sadly I've wasted decades not pursuing a management job with decades of hope these people will give me a chance. Never will happen at 99% of car dealerships. It's a tough club to get into, especially former digital director like me which helped paved the way to their success.

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