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Jared Hamilton
From: Jared Hamilton
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Troy Lerdo

Troy Lerdo Internet Sales Director

Exclusive Blog Posts

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

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Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

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Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

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Be The Exception

Be The Exception

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Getting Bang For The Buck On Facebook for Free!

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Well we all have it, we all post our social events on it, why not make some money from it!  It's probably on a lot of Internet managers minds. How can I sell on FACEBOOK!  Well I have a tid bit for you.  On your Facebook page search Swip-Swap pages for your local community. Some of these Facebook communities have over 20,000 member  in your local area.   We implemented adding fresh trades on our local swip-swap pages and we're getting hits. Keep it simple, 3 or 4 pictures, brief explanation of the vehicle,asking price and ask them to message you for more info... FREE!  You gotta love that!  Simple idea, that may help you sell more cars and you get the credit for the idea...  I don't mind...  

Happy Social Selling.. 

Robert Karbaum
No dice here in Canada. Closest community I could find was thousands of miles away. Seems like a bit of a stretch to me.
Troy Lerdo
what part of Canada you from? if you don't have one in your area, start one.... you will be able to control who's in and who's out.... Easy to do!
Grant Gooley
Great post. Simple & effective! We have a Marketing Coordinator on staff that is part of a "Mom Group" they are so loyal to this FB page. In fact it's a "Closed Group" The moderator scans your profile to ensure you are a fit before being allowed in. So our Coordinator has posted a few deals in the group. Service deals and a few cars that have great deals on. She's only been doing it for a few weeks. Sold a car from it and multiple service appointments. I was very surprised because we have never had success with DIRECT SALES from Facebook unless it was through the exchange network or paid ads...
Lauren Moses
Troy, this is something that I have been doing for our dealership for a while now. If your in the states (which I'm assuming your in florida by your picture) Look up Facebook Vehicles for Sale. A local salesman at another dealership started it a few months back. We are up to over 10,000 members. Robert, Start a group. It doesn't have to be that time consuming especially if you have a few people you can trust to be admins and help keep it clean. Just create the group, invite your friends to join, find salesmen from your stores, etc. Before you know it you'll have tons of people in the group. Grant is right too about the other groups. I am in a mom group and posted about our 13 Yukon XL we need sold asap and got quite a few hits on it. Something that has worked well for us too is selecting certain vehicles and getting set payments to run "payment ads". I just make up a quick Canva picture with the vehicle picture, monthly payment, and what it is. Post it with "message me for details" and you would be surprised the hits we get from those. When you post "2014 Buick Verano $17,000" People freak. But when you put "2014 Buick Verano $245 a month" they think, "Oh I can afford that!" and make contact.
Ali Jeep Girl
Sweet! I will have to look this up for Vegas......anyone from NV know of any other groups on Facebook??

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