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Jared Hamilton
From: Jared Hamilton
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txtMovies .com

txtMovies .com Founder

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Engaging Prospects on their Phones

How do you feel when you don’t have your mobile phone with you?  If you’ve ever lost or misplaced your phone did you feel a massive sense of anxiety?

Mobile phones have become so much a large part of our daily lives they are literally indispensable. Consider the latest statistics from Pew Internet Research:

  • 91% of American adults have a cell phone.  (5/2013)
  • 56% of American adults have a smartphone.  (5/2013)
  • 87% of US smartphone owners regularly send and receive texts on their devices (Harris Interactive 1/3/2013).
  • US consumer sent over 2.3 TRILLION text messages in 2011.  (CTIA  5/17/2012)   
  • 67% of cell owners find themselves checking their phone for messages, alerts, or calls — even when they don’t notice their phone ringing or vibrating. (4/2012)

 

Great, so how can this knowledge help you sell cars?

It's clear your customers’ attention is focused on their phones.  Find a way to have a presence on their phone.  If at the very least you get your phone number, email address or website onto your prospects phones you have a much better chance of getting their attention.

  • “30% have used their phone to “Decide whether to visit a business” in the past 30 days.  (Pew Internet 5/2012)  

 

Let’s just text them! ~ Not so Fast…

While it’s obvious from the statistics above that texting could help engage prospects, marketers would be well advised to consider how to avoid being viewed as a spammer.   

  • 69% of those [mobile phone users] who are texters say they get unwanted spam or text messages. Of those texters, 25% face problems with spam/unwanted texts at least weekly.  (Pew Internet 5/2012)

 

Just as Permission Marketing is the rule of thumb for email marketing, your prospects CAN BE PERSUADED to give you permission to text them and in the process you’ll get to establish a presence on their phone.

Tokens, Test Drives & the Service Department

What would persuade a prospect to allow you to text them? 

Offering a small token of appreciation or gift sent via text is the perfect way to get permission to text a prospect.  For example, at txtMovies, we offer a platform that texts a Redbox Movie Rental Code good for 1-Day rental of a DVD or Blu-ray disc.  (Redbox is the leader in movie rentals having rented over 2 Billion DVDs and Blu-ray discs via 36,000+ locations nationwide.)  As a bonus, a custom message and business contact information can also be sent allowing you to establish your presence on the prospect’s phone.

There are a number of common dealership activities where using a texted reward or incentive could make a huge difference in prospect engagement.  Consider the following use cases:

Converting Phone Inquiries to Dealership Visits – A salesperson is trying to convince a phone prospect to come into the dealership for a test drive.  The salesperson could tell the prospect he/she will text directions to the dealership with a link to a map, the salespersons contact information and a Movie Rental Code as an incentive if they agree on the phone to come in for a visit.

Converting Visits to Test Drives – A salesperson could offer a prospect a Movie Rental Code as an incentive to take a specific car for a drive.

Post Test Drive Follow Up – A salesperson could reward a prospect with a Movie Rental Code for taking a test drive.

Service Completion – The service department could use texting to notify a customer that their car is ready for pick up and deliver a movie rental code as a token of appreciation for their business.

These are just a few of the innovative ways to incorporate a permission based texting program into your dealership operations.  You are welcome to try a demonstration of how texting could be implemented in your dealership by clicking here.

With over 80% of cell phone users texting (Pew Research Center 11/2012), now is the perfect time for your dealership to incorporate texting as a sales tool. 

About txtMovies

txtMovies exists to deliver customer appreciation via cost effective, easy to use tools for businesses and salespeople.  We offer custom texting solutions in addition to the core txtMovies product.  For more information please visit www.txtMovies.com.

Bob Johnson
Thanks, good information. A little incentive certainly can't hurt!
Bob Johnson
txtMovies sounds like a great idea!

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