Dealers make more selling used inventory they purchase from owners then auctions. "Street Purchase/Trade-In" leads convert higher (50% buy another vehicle), used vehicle inventories are the lowest in ten years. Unload Your Car - helps dealers to get used car inventory by creating a marketplace for owners to trade-in or outright sell. Our goal is to become the largest and easiest way to buy used cars from "street purchases." * 2011 Street Purchases was 2.3MM units (up 15%) source NADA * 50% of "street purchases" convert into a new or used sale source Wall Street Journal * Higher conversion rates then general info auto websites