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Jared Hamilton
From: Jared Hamilton
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Victoria Dillabough

Victoria Dillabough Internet Sales Manager

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Have you got on the VR bus, yet?

 

In a world where the internet sells cars, and videos are a huge part of this - have you got on the bus of using Virtual Reality to sell vehicles as well? 

It's no shock that VR is gaining popularity in many industries, so it didn't take long for the car business to jump on the VR bandwagon as well. Car manufacturers themselves have begun using VR, and augmented realities to showcase their vehicles, and make their brands more appealing than their competition. According to Digi-Capital, the augmented/virtual reality forecasted revenue is to hit $120 billion by 2020. This means, if you as a dealer haven't jumped on the VR bus, you're missing out on over a 100 billion dollar industry.

Car dealers take advantage of this VR world to deliver world class experiences to their customers, that they simply can't get at the dealership down the road. Imagine going in to three Chevrolet dealerships in one day... the first two offer the typical selection of different makes and models in their showroom, but the third was populated with VR headsets, apps to download, and an interactive experience that felt like you were at an arcade. You were able to customize your ride; from color, interiors, features, and extras all from your headset.  I don't know about you, but I'd not only be shopping at dealer 3, but completely forgetting about my experiences at 1 and 2 - no matter how great! 

An example of a VR showroom today is the Audi virtual showrooms in London. While not all of their vehicles are VR capable, a lot are! The capabilities of virtual reality allow customers to have a 360-degree look inside and outside the car, open doors and even listen to how their potential new car sounds.

Obviously it takes a little while to get to this Audi standard, but you can start out at in an easy, relatively cost effective way

Google Cardboards: https://vr.google.com/cardboard/ - ship your remote customer a VR headset that they can build themselves so they go on a VR walk around, and test drive with you. I promise you even though it isn't "fancy" the wow factor will still be next level.

360 Cameras: Making your VR test drive dreams come true - and it does all the hard work for you! 

Apps like VR converter: downloadable on any smart phone, making any video go from normal to high def VR in a matter of minutes.

 

What's stopping you from taking your dealer experience from the norm, to a next level, show stopping experience? 

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