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Just Like Mark Twain - Remarketing

Just Like Mark Twain - Remarketing

  It appears to me that Mark Twain was light years already ahead in regards to automotive digital marketing, when he stated “Find out where …

3 C's For Success - Creative Content and Context

3 C's For Success - Creative Content and Context

It hit me like a ton of bricks while reading about Coca Cola's and Content Marketing Institute Guru Joe Pulizzi’s vision last month. &n…

Will Gen-Y and the Use of Mobile Ads Boost Your Sales?

Will Gen-Y and the Use of Mobile Ads Boost Your Sales?

Provocative question but the studies shown here can explain why using a mobile advertising strategy in your digital marketing mix could be a valid Mil…

Time to Adjust Your SEO content - J.D.Power Dependability Study 2012 is out

Time to Adjust Your SEO content - J.D.Power Dependability Study 2012 is out

It is written "in stone"! J.D. Power has released its latest 2012  U.S. Dependability Study and this time Lexus made rank one, closlely …

Local Mobile Search - The Marketers New Darling

Local Mobile Search - The Marketers New Darling

No turning back anylonger - Mobile is a rolling thunder and won't disappear. As the IBM study in the article "The Year of Mobile Marketing"…

Ignore Your Facebook Followers And Your Sales Will Suffer

Ignore Your Facebook Followers And Your Sales Will Suffer

The research I found last week makes an incredible point on what really matters for consumers who have finally agreed to follow you and your business on …

Why are ad agencies seen being slow, according to this survey?

Why are ad agencies seen being slow, according to this survey?

Shocking! Survey finds Ad Agencies are slow when adapting online marketing! Today’s top story on Marketing Profs (insert link) literally hit me l…

Trend shows – You Can't Miss Out On Mobile Marketing!

Trend shows – You Can't Miss Out On Mobile Marketing!

The news is just getting better for mobile marketers and retailers, especially early-adopters of the mobile bandwagon-. A new IBM study confirms my earli…

BRANDS AS FRIENDS – How Social Are You?

BRANDS AS FRIENDS – How Social Are You?

A survey of social brand reception by gender, country and age With my two posts “Why Online & Offline Marketing could be best partners in cri…

Why should you listen to the Consumer Voice?

Why should you listen to the Consumer Voice?

As I had promised, in Part 2 of my series, I wanted to reflect on the “Consumer Voice”, based on the insights and results from the latest TNS…

Why Online & Offline Marketing could be best partners in crime

Why Online & Offline Marketing could be best partners in crime

During my last trip to my homeland Germany, I discovered how far ahead we are here in the U.S. in regards to consumer behavior and the online research we…

Why Context is the new King in your SEM

Why Context is the new King in your SEM

Want it – Read it – Listened to it – or How to Build Your Context Library It hit me like a ton of bricks when Gary Vaynerchuk entered…

Conclusion of 15 Free Social Media Monitoring Tools

Conclusion of 15 Free Social Media Monitoring Tools

Here we are again. The weeks are flying by and today I'll post my conclusion of the 15 Free Tools To Monitor The Social Media Sphere - Part 3. I h…

15 Free Tools To Monitor The Social Media Sphere (Part II)

15 Free Tools To Monitor The Social Media Sphere (Part II)

Hello folks, it is Wednesday again and time for me to put on Part II of the series 15 Free Social Monitoring Tools. As I had stated in my first post, the…

15 Free Tools To Monitor The Social Media Sphere (Part I)

15 Free Tools To Monitor The Social Media Sphere (Part I)

As an e-Commerce guy, what would make my life easier when looking for specific data and news? How can I find short, to-the-point informati…

A Magical Tool For Keeping Your Social Media Momentum

A Magical Tool For Keeping Your Social Media Momentum

Losing focus during your automotive social media campaigns is so easy. As the Internet Sales Manager, you must wear many hats. Because you are seen as &l…

Google+ just increased your social SEO footprint

Google+ just increased your social SEO footprint

Marketing Tactics – Hot and fresh from the press It’s the moment we’ve been waiting for. After about six weeks of anticipation (a.k.a…

The Secret Recipe for Future Used Car Sales Success

The Secret Recipe for Future Used Car Sales Success

 Chapter V of "Diaries of an e-Commerce Director... Hello, VJ here with another “Old-Time German” recipe for used car sales succe…

Websites - What does the customer want?

Websites - What does the customer want?

Chapter IV - What not to do when looking into your website to figure out “is it working”? As you will see down the line, a study confirms t…

Why you should ”piggyback” on your OEM

Why you should ”piggyback” on your OEM

This is the 3rd chapter of my "Diaries of an eCommerce Director", and the strategies and processes I am mentioning here are real…

3 "must DO" tips to run your eCom Ops like a Pro

3 "must DO" tips to run your eCom Ops like a Pro

I can stand up now but only with a helping hand from my team - Chapter II "Diaries of an eCommerce Director" So I got that squared away right…

Diaries of an Internet Sales Director, Chapter 1

Diaries of an Internet Sales Director, Chapter 1

Preface After almost a couple of  years of working with a leading internet marketing vendor and working the speaking circuit Volker Jaeckel (aka &…

Why Pavlov should have been an excellent Internet Manager

Why Pavlov should have been an excellent Internet Manager

Russian physiologist Ivan Pavlov famously tantalized his dogs by ringing a bell to alert them that food was about to be served. The dogs, soon wise enoug…

Why thinking 2-dimensional makes suddenly more sense than just thinking out of the box

Why thinking 2-dimensional makes suddenly more sense than just thinking out of the box

Good news for early adapters in our so beloved automobile industry. When you are one of the pioneers using in your ads, Maroni stickers, or even on Bus…

I am Art Vandelay

I am Art Vandelay

“I am Art Vandelay. I am an architect.” I am pretty sure that you are familiar with this quote by George Costanza introducing himself during …

No Mayo, No Onions but a Chevy Cruze please

No Mayo, No Onions but a Chevy Cruze please

It appears to be that Chevy has learned its lesson and glimpsing over the fence with the hope figuring out how Scott Monty and Ford has become the &ldquo…

Forget Click Through Ratio - What about Love?

Forget Click Through Ratio - What about Love?

Okay, okay I am guilty as well pinning down the autotrader or cars.com rep in regards to “what is my click-through-ratio?” (CTR) or “I …

Top-10 reasons why customers follow you on Facebook

Top-10 reasons why customers follow you on Facebook

We all know Facebook is right now for dealerships around the nation the #1 choice when trying to engage with customers off-site, next to the biweekly or …

Don't text and drive - Parental discretion is advised

Don't text and drive - Parental discretion is advised

You can call it as you'd like to "unnecessary", "OMG", "why?", or "big brother is watching you" but it app…

Why Gen-Y will be your perfect Brand Evangelist

Why Gen-Y will be your perfect Brand Evangelist

According to a newer study from L2, Generation Y or also called Millenials are the consumer Group to watch out for, when trying to convince and to engage…

Abandon Digital Marketing for Social? Think again!

Abandon Digital Marketing for Social? Think again!

"Seeing is Believing" - a very well known quote, which pops in our head, when we are not just 100% sure what to make out of things we just lear…

Consumer Trends for 2011 - Part II

Consumer Trends for 2011 - Part II

The first part of “Consumer Trends for 2011” – a research performed by trendwatching.com, showed three trends so far on how consumer be…

Chances for Dealerships on Consumer Trends for 2011

Chances for Dealerships on Consumer Trends for 2011

  According to research of http://trendwatching.com the year 2011 will have changes in consumer behavior which screams for a change in business be…

Digital Dealer - Why were there no answers?

Digital Dealer - Why were there no answers?

Hundreds of attendees and digital Pros during the Digital Dealer conference and me; still haven’t found what I am looking for. Time and Health …

 We are all using abbreveations. SEO, SEM, SERP, PPC, CTR, yes even my entire name is now known as an abbreveation - VJ. Therefore I am sticking to …

Day in - Day out. Like clockwork - tic, tac, tic, tac. Little voices already in your brain whispering "hey......hey.....do not forget to check in...…

We, the automotive industry professionals have learned by now that Social Media – The New Media – is becoming more and more a Toddler and is …

Similar to the fairy tale of the Princess and the Frog, there is another phenomenon in the real marketing and advertising world what pretty much reminds …

Too often do I get the question during my seminars "VJ, what is the ROI - what can I expect to make on money and how many cars will I be selling at …

"Okay Mr. Jaeckel, it is time for your yearly check-up. You know blood and lab work, heart-function, lungs and ahmmmm you know what else– well the whole …

When in late 1989 the Canadian Alannah Myles made her debut in the music world with the sultry and bluesy song "Black Velvet" the "experts" were sure - her…

Written by Volker Jaeckel (a.k.a. VJ) Who has recently heard from their peers, friends, colleagues one of the following statements, and if so please r…

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