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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
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VJ VJ

VJ VJ eCommerce Director

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We, the automotive industry professionals have learned by now that Social Media – The New Media – is becoming more and more a Toddler and is no longer an infant. When in early 2007 a few automotive dealerships started out to put their dealerships on MySpace and later on became friends with Facebook, nobody really had at this time in mind that Social Media will become an essential Marketing Tool, which would create Buzz, WOM and invite potential customers into our Social-Living room also known as “Facebook Dealer Page”.

Even though the economy suffered around the world in 2009, one market showed resistance during the recession: The Online Advertising Market. With a drop in total media advertising spending, the online ad spending increased by 2% which resulted into $55.2 billion. Okay, these numbers are promising – for marketers and ad agencies, but what should you do when you are a recession rattled dealer or dealer group, which is NOT looking to increase marketing dollar spending?

How will you still try to attract “new eyes” for your products? How will you make sure you’ll be found on the Web with all the competition? How are you catching all these “buyer eyes” online, when your store is closed and they actually have questions about your product?

A Digital Marketing Poll of “TopRank” earlier this year showed that six out of ten online marketing tactics were Social Media related complemented by an “energy-boost” of SEM and Email-Marketing. So, my question to you is now “Do you believe that then right ingredients of Content Marketing strategy and the various facets of the Social Media will be the right recipe to win you the title of Cake Boss (analogy: Cut out for you the biggest piece of your DMA pie a.k.a. market-share – bon appetite)?

The current results on the 2011 “TopRank” Digital Marketing Poll (part of the list below; at the point of writing 229 votes were submitted) are showing a trend, and YOU still can influence the outcome and ensure your voice is heard. Just go to “What 3 online marketing channels & tactics will you emphasize in 2011?” and take the survey.

Top Rank

Let me know what your favorites are when commenting on my post. Thank you!  

--VJ

Eric Miltsch
@VJ: #1: SEO #2: Location Based Marketing #3: Location Based Marketing ;)
Mark Annese
I am curious what dealers think about this article in terms of the cost/effort associated with each in comparison with the relative return? Using the top two: Search engine optimization is a campaign that can be handed off to a vendor with little continuous management by the dealership. Where as Social Network Participation requires just that.. Participation, and typically clients we see want to make sure that this is done or at least reviewed internally, adding a bit of over head. thoughts?

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