Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
VJ VJ

VJ VJ eCommerce Director

Exclusive Blog Posts

social media ads.....what works?

social media ads.....what works?

 Lets talk a little about social media. The dealership that I have worked at has always focused on Facebook in this area. We would do a dail…

3 Proven Marketing Strategies for Small Businesses

3 Proven Marketing Strategies for Small Businesses

One of the most important things that small businesses need is a marketing strategy that is affordable and produces a high return on investment. There are …

Be More Than A Salesperson

Be More Than A Salesperson

Ease the anxiety and create an experience that is stress-free, encouraging and hopefully ends with sending them home in a new set of wheels. Leverage the …

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Digital Dealer - Why were there no answers?

Hundreds of attendees and digital Pros during the Digital Dealer conference and me; still haven’t found what I am looking for.

Time and Health did not allow me this time to attend to the 9th Digital Dealer Conference in Las Vegas, and as I could see out of Twitter streams and raw YouTube footages – people had fun, great times and a lot of information. Comments like “The best Digital Dealer Conference ever”…”Thanks so much for a great show”…”We had a blast”, encouraged me to follow closely the real-time reportage on Twitter, using the designated hashtag #dd9.

I thought “when everybody is showing such engagement in Social Media, everybody is using twitter on their smart-phones like it is a breathing reflex (frequent and persistent), carrying a flip cam or similar like it is their 3rd implanted eye, there should be actually no problem to find out for myself, who would have the most innovative products or “killer” services announced during the conference”…

Encouraged due to the mentioned facts above I decided to simply ask following question on Twitter using the hashtag #dd9:

Questions attendees, dealers.  Did you’ve seen any product / service during the #dd9 so far which have blown you away? Who are they?  

 

To make sure that the question would be noticed I decided further to post several (+10) variations throughout the days(s), hoping for a good outcome and inside views, what the vendor booths were showing.

Here are the Results: Nothing – Nada – Nilch – Zip – Null - Nichts.

Can you believe it that not one of the attending dealer personnel answered the question?

I received 4 (four!) vendor responses (PCG, VinSolutions, ADP and vAuto), which was alright, but what happened to all the other 850 attending dealers and possible 400 vendor personnel?

Does it show that the preaching done by speakers and presenters over the months “Social Media is about listening, engagement and answering” does not turn out to be valid? Is it because of the short attention span visitors develop during these conference days and are simply overwhelmed to find a clear answer?

What is it? Why could not one attendee or vendor answer this simple question, without promoting their own product?

Do you have an answer?

Tom White Jr.
Perhaps it's a "if you don't have anything nice to say, don't say it" mentality?
T J Houghton
Personally I don't get twitter. It's almost like all of the geeky vendor people are just discussing amoung themselves and even then not saying anything other than "Parrot" phrases. I really really really want to. I don't think that I can be a card carrying geek without it. I will tell you that I had a meeting with my factory's digital marketing rep and I was complaining about not getting it (fb & twitter) and she said that we were miles ahead of her average dealer as she is trying just to get the majority to keep up with their specials. Maybe the techonolgy language vendors speak is "greek" to the tech language dealers speak?

 Unlock all of the community & features  Join Now