CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
You can call it as you'd like to "unnecessary", "OMG", "why?", or "big brother is watching you" but it appears to be eminent that Hyundai is listening to the market, researches their potential consumers and future drivers very well and adapts much more faster than our other OEM's, when implementing Social Media and automotive into consumer's behavior.
Hyundai is planning to make geo-location, Facebook and it's new telemetric system ready for the masses, starting this year. The so called concierge/rescue service Blue Link will offer the already wide spread routine emergency assistance in cars and trucks, convenience features and vehicle location sharing to family and friends - set up by you and through Facebook.
I can imagine that when pushing the send button, the message will read on Facebook status kinda "I'm at Office Max at 4123 Wilshire Rd in my fantastic new 2011 Hyundai Sonata", with hyperlinks to the Hyundai OEM website and a special offer from the mentioned Office Max...
Hmmm, didn't I just write something about 81% Millenials are having at least 2 social media network profiles, and will check at least 3 times a day their status on what they are up to and where they are? Hyundai is reading research paper as it looks like.
Presumptions are that the service will operate through a smart phone app, as well as is linked to a call center, which will be alarmed when a car crash occurs or the airbags deploy, sending the car's navigation unit data. So nothing really new, knowing this feature already from OnStar and similar assist systems.
An SOS button and capabilities to immobilize a stolen car remotely will be offered as well.
NOW IT'S GETTING INTERESTING, ESPECIALLY FOR WORRIED MOM's AND DAD's
Hyundai noticed that especially parents love to be in control, when borrowing their car to their teenage daughter or son. To accommodate the "urge" to know almost everything, Hyundai owners will be able to set up a so called "geo-fence". When your kid is deciding to take a detour across the city and the vehicle leaves a proscribed area, Mommy and Daddy will receive a text message. The same happens when a preset speed limit is broken.
Because Social interactivity and connectivity can't be any longer avoided, a compatible Smartphone app will make sure to have incoming text messages reading out loud through the car stereo (similar to Ford's sync), flashing lights, unlocking the doors and starting the car. Now, do we only have to wait for have a kind of "dragon speak" software writing text messages and sending them via voice control.
Blue Link will launch this year in the Sonata, followed by the all-new Velostar, and will be fully integrated into the Hyundai line-up by 2014.