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Jared Hamilton
From: Jared Hamilton
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VJ VJ

VJ VJ eCommerce Director

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Top-10 reasons why customers follow you on Facebook

Top-10-Motivations-why-consumers-following-companies-on-facebookWe all know Facebook is right now for dealerships around the nation the #1 choice when trying to engage with customers off-site, next to the biweekly or monthly ownership email marketing “blast” (my God do I hate this term “blast”) and/or dealer newsletter provided by IMN, Outsell, 3Birds Marketing or OnStation.

But I could discover throughout my held trainings and seminars that we as dealers very rarely know about the motives of consumers, why they are following us or a brand – why do they like us. What make fans and followers click?

A recent conducted research of Co-Tweet and ExactTarget came closer to provide an answer. The following motives and answers will possibly help dealerships to adjust their engagement level on Social Media Networks. It will help us further in creating new approaches to “catch” potential customers’ attention.

Here the Top 10 Motivations why Consumers “Like” a Brand on Facebook and Follow

1. 40% want to receive discounts and promotions

2. 37% want to show support for the brand/company to thers

3. 36% hope (want) to get free samples, a coupon (a.k.a. freebies)

4. 34% want to stay informed about the activities of the company

5. 33% want to get updates on future products

6. 30% want to get updates and information on future sales

7. 27% like to get fun and entertainment out of it

8. 25% want to get access to exclusive content

9. 22% mentioned they were referred by someone to follow this brand/company

10. 21% want just to learn more about the company

Wow, would you have guessed it. Consumers actually like to receive update and information on future sales!

And by the way, don’t feel bad when you do not have too many interactions, shared thoughts and ideas or provided feedbacks from your “fans, followers and likes”.

The survey found out that indeed only 13% want to interact directly with the company.

So, my suggestion would be: Take the numbers, share them with your sales and management team and start to tailor a Facebook Marketing plan around the findings.

Happy reading, planning and executing...VJ the Social Media Buzzer

Dave Tobin
Thanks for sharing this V.J. some real numbers to work with here. Facebook has become my second largest referring site to my Mercedes-Benz blog, after Google... but the Facebook referrals stay on site the longest. They are the 'choir' in the phrase... 'preaching to...' the most loyal of the loyal.
VJ VJ
Absolutely right Dave. Seeing the same trend here as well. Happy selling and watch out for my next blog post on banner ads in a few seconds.
Stacy Mueller
Thanks for providing some data, VJ. Always good to get some stats to Facebook's continued growth for business use.
Liz Kelly
This is great information VJ and will help our social media strategy for 2011.
VJ VJ
Hello @Missy and Hello @Liz: Thanks for being a part of my reader-fellowship, and I promise to have always some data for you available when discussing or reflecting on these kind of issues. I also provide sometimes good links, news and DATA on my own blog http://socialmediabuzzer.com. Would be honored you following me there as well. All the best to you for 2011. ~~VJ

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