We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
Good news for early adapters in our so beloved automobile industry. When you are one of the pioneers using in your ads, Maroni stickers, or even on Business cards the two-dimensional barcode like images – a.k.a. quick-response codes or in short QR-Codes – you past the stage of prior “thinking out of the box” with flying colors.
As you know adaptable smartphone apps are able to scan and then convert the code into a picture ad or other information you would love to share with your potential clients.
Advantage for the consumer: Recalling “what was shown or said in an ad” with a push of a button.
Advantage for us dealerships: Unlimited "air" time - 24/7/365
The MGH group conducted a survey to see how consumers are adapting to the “new” technology, which is actually now out for more than a year. Here is the great news and opportunity for us dealers:
So, the question here is “what did the smartphone users use their code for?”
The top-3 contenders are:
The rest of usage reasons are: accessing videos, making actually purchases, signing up to receive more information and last but not least interacting with social media networks.
One of the more important reflections of the survey (especially from the business owner standpoint), which was held in February 2010 via the Vision Critical America panel, is showing an indisputable fact and a huge opportunity for everyone who wants to play in this “QR league”.
70% of the first time QR code users and those who used it already having following motivation to do so:
So, I hope I provided you with some brain teasers to make you even more think if and when you should join the “QR-force” and get your business another (two-dimensional) platform. In my opinion, this should be a no-brainer for you.