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Marketing Tactics – Hot and fresh from the press
It’s the moment we’ve been waiting for. After about six weeks of anticipation (a.k.a. an eternity in today’s web 5.0 environment), Google just announced that it will roll out two new significant platform updates in the next week.
Update 1: Sharing Web Pages What it does: With the “Web Pages” update, you will see the well-known Plus1 button. At first sight, really nothing new, right? Wait! Then suddenly you see another NEW option in the pull-down menu called “Share on Google Plus” – brilliant! It will go directly into your stream of Google+, similar to your Facebook “Recommend” button.
Dealerships advantage: Using this feature, you can now add a comment on a website you’d like to share, select the circles with whom you want to share this website/webpage, and hit “share”. In other words, you will now be able to share targeted messages to your targeted groups.
This means that instead of having news from the all new VW Passat spread around shotgun style to all of your circles (which could easily include Beetle or Jetta drivers), you can now send the message only to this micro- targeted audience (Passat drivers or new Passat prospects) who you know will definitively appreciate the info. This new feature will even be more valuable when Google+ is open for all businesses – so sit tight, it will definitively become an even bigger Facebook challenger.
Update 2: Plus Snippets The second new update is called “Plus Snippets.” A Plus Snippet helps better categorize content via a descriptive image, a link, and an explanatory blurb included with your shares. Click on the Plus1 and share it with your circles – this time the Plus snippets will have a title, image and description – a huge advantage for all publishers out there.
Dealership advantage: With this feature, it appears that Google is redefining its Social SEO even more. When you are maintaining a blog for your dealership or dealer group (what I certainly hope for), you can now determine which kind of snippets (pictures and or images) will show. Additionally, you will be able to determine what tag line you want to set for the particular snippet as well as the description, which will help you to gain an advantage in your local SEO setup.
The same applies for your website model pages, which are hopefully optimized with unique, deep and rich content. So please remember, when publishing your blog post and image, make sure the description and headline will have your dealer name, make/model, current OEM ad slogan and city included. With the new Google+ updates, this is more critical than ever.
In case you are not able to wait a week for this feature, you can connect with Google directly at the Google+ Platform Preview Group.