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Shocking! Survey finds Ad Agencies are slow when adapting online marketing!
Today’s top story on Marketing Profs (insert link) literally hit me like a ton of bricks, and I’m guessing you’ll be just as surprised and maybe even shocked as well. According to the latest questionnaire from-CMO Council addressed to Senior Level Marketing professionals, just one out of ten business marketing leaders are saying that traditional advertising companies are doing a good job in offering, evolving and servicing their clientele well in regards to online marketing and the challenges the Digital Age brings.
Taking an even closer look to the CMO Council survey; more senior marketers (48%) are on the move – from their prior hired ad agencies over to digital marketing solution and service providers, who can provide seamless integrated digital capacities like social media, mobile and interactive strategies. Further, senior marketers are concerned about agencies lagging or struggling to adapt their core competencies, showing:
Does that mean your agency won’t show the results you are hoping for - especially on the digital front? Hopefully not, but to combat this possibility, make sure you create a “cheat-sheet” with questions you will ask your current ad agency at your next meeting. Find out if they are able to produce the results you are craving right away:
It seems to be that these are tough questions – but think about it – it is your money you are spending, and you want to make sure that you leverage all the new, digital goodies which make online marketing oriented dealer(s) successful.
Every agency will tell you they are digital experts. The best way to judge their expertise is for them to walk through the details of campaigns they have run for others, and the results they have achieved. The great thing about digital is its measurability – have them show their numbers, and tell you what they can deliver for you!