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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
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VJ VJ

VJ VJ eCommerce Director

Exclusive Blog Posts

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Local Mobile Search - The Marketers New Darling

No turning back anylonger - Mobile is a rolling thunder and won't disappear. As the IBM study in the article "The Year of Mobile Marketing" as well as the just yesterday released Forrester Research prediction "having One-Billion Smartphone users by 2016 is pointing out - everybody wants to be mobile.

The integrated graphic on Local Mobile Search below is making an even stronger point: Search was used strongly performed on the desktop just a year ago - this model is changing. 80% of searchers research online are being today performed in a radius between 10 - 20 miles of the businesses they possibly will consider as a vendor.

Check out a few more brilliant facts below:

Source: orangesoda.com

 

Jim Bell
Interesting info VJ and thanks for sharing. I know that I have seen our mobile traffic shoot up through the roof in the last 12-18 months and are seeing more leads submitted within the mobile site. One thing that I do have to track is closing rate with mobile vs. traditional from the desktop.
VJ VJ
Thank you Jim. As we all know as car dealer pros - everyone of us had at least once a a customers sitting in front of us and lecturing about the trade-in price he should receive according to his "mobile search on KBB" :)

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