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Jared Hamilton
From: Jared Hamilton
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VJ VJ

VJ VJ eCommerce Director

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Time to Adjust Your SEO content - J.D.Power Dependability Study 2012 is out

It is written "in stone"!
J.D. Power has released its latest 2012  U.S. Dependability Study and this time Lexus made rank one, closlely followed by Porsche and Cadillac - it is nice to see a domestic manufaturer up there. MINI improved their 2011 rankings and I relly would like to know what is going on with BMW, being myself an avid Bimmer driver...

When you are in the lucky position having a franchise of the winners in each category, make sure to adjust your SEO content right away and use phrases J.D. Power is using, too.

I.e. if you are a Toyota franchise, and you see in the study that the 2009 Toyota Yaris is the "Highest Ranked Sub-Compact Car" in its class - then use these terms in your vehicle detail pages and pre-owned special pages!  

Because consumers are aware of the study coming out in February, the search term "J.D.Power Dependability" will occur quite often in the upcoming weeks - guaranteed!

Chris Costner
Great points VJ; using this information for every tool is certainly key. Those with these should get started right away. Thanks for sharing.
VJ VJ
Thank you Chris...and even when a dealership does not have one of the top dogs in their inventory, you could adjust your wholesale buying process to some of the top models mentioned.

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