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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
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VJ VJ

VJ VJ eCommerce Director

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Time to Adjust Your SEO content - J.D.Power Dependability Study 2012 is out

It is written "in stone"!
J.D. Power has released its latest 2012  U.S. Dependability Study and this time Lexus made rank one, closlely followed by Porsche and Cadillac - it is nice to see a domestic manufaturer up there. MINI improved their 2011 rankings and I relly would like to know what is going on with BMW, being myself an avid Bimmer driver...

When you are in the lucky position having a franchise of the winners in each category, make sure to adjust your SEO content right away and use phrases J.D. Power is using, too.

I.e. if you are a Toyota franchise, and you see in the study that the 2009 Toyota Yaris is the "Highest Ranked Sub-Compact Car" in its class - then use these terms in your vehicle detail pages and pre-owned special pages!  

Because consumers are aware of the study coming out in February, the search term "J.D.Power Dependability" will occur quite often in the upcoming weeks - guaranteed!

Chris Costner
Great points VJ; using this information for every tool is certainly key. Those with these should get started right away. Thanks for sharing.
VJ VJ
Thank you Chris...and even when a dealership does not have one of the top dogs in their inventory, you could adjust your wholesale buying process to some of the top models mentioned.

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