Consumers are drowning with information online in their car buying journey. Learn what’s distracting your visitors, how to engage them and proven tactics to keep their attention. Download Storyboard
There's always a silver lining. The cutting of costs in the automotive sector is leading to more and more Do-It-Yourself internet marketers in the car industry. Forced to get rid of advertising, and pricey lot services to take and upload inventory photos, car dealers are turning to the internet to figure out ways to promote their business for free. Social networks like DrivingSales are proof of this phenomenon, as automotive professionals are seeking out help from their more internet savvy peers. As car dealers learn how to increase their presense online, in the long run this will be a contributing factor to the improvement of the automotive industry. Increased online presense means increased transparency, which means better service, which means better consumer reviews, which means more business. Auto sales online will follow the way of popular websites like Amazon.com. If you are a car dealer without positive reviews online you will be at a disadvantage. The more automotive professionals learn how to utilize online platforms to improve and highten their reputation and business the better off the industry as a whole will become.
Do you agree? Disagree? What are some tips you have for automotive professionals just being introduced to the online space?