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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
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Wei Yang

Wei Yang Product Owner

Exclusive Blog Posts

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

Interview With Ken Kupchik, Sales Humor Creator

Interview With Ken Kupchik, Sales Humor Creator

Last month, the was our top blog. So we decided to interview Sales Humor creator Ken Kupchik to get learn more about his successful social media platforms,…

Is Your VDP Your MVP?

Is Your VDP Your MVP?

The vehicle display page (VDP) is often the last page a customer sees before contacting a dealer. By the time they’ve arrived there, they’ve li…

Where Should You Spend Your Time at NADA 100?

Where Should You Spend Your Time at NADA 100?

You’re taking time away from your busy service or parts department, all on the company dime, to attend NADA 100 in New Orleans. You’d better ha…

There's always a silver lining.  The cutting of costs in the automotive sector is leading to more and more Do-It-Yourself internet marketers in the car industry.  Forced to get rid of advertising, and pricey lot services to take and upload inventory photos, car dealers are turning to the internet to figure out ways to promote their business for free.  Social networks like DrivingSales are proof of this phenomenon, as automotive professionals are seeking out help from their more internet savvy peers.  As car dealers learn how to increase their presense online, in the long run this will be a contributing factor to the improvement of the automotive industry.  Increased online presense means increased transparency, which means better service, which means better consumer reviews, which means more business.  Auto sales online will follow the way of popular websites like Amazon.com.  If you are a car dealer without positive reviews online you will be at a disadvantage.  The more automotive professionals learn how to utilize online platforms to improve and highten their reputation and business the better off the industry as a whole will become.

Do you agree? Disagree?  What are some tips you have for automotive professionals just being introduced to the online space?

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