If you've been pitched by a social media marketing company before you've probably heard how you can't market/sell/pitch/etc on social media. Maybe the rep talks about "engagement" or giveaways or some other gimmick to get people to "like" your page so you can "engage" with them. Sound familiar? You just need to peruse the companies listed here in the vendor ratings to see a lot of out-of-touch advice from companies who, sadly, have no idea what they're talking about. Its called social media MARKETING. And if we're investing marketing dollars there must be a path to ROI not just fuzzy, happy, rainbow land.