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Jared Hamilton
From: Jared Hamilton
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Will McGinnis

Will McGinnis Director of Sales - West Region

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

What Tools Will You Add To Your Belt After Attending The DrivingSales Executive Summit?

 

Arnold was absolutely right when he said you can become a superhero, and more importantly, you don’t have to be a billionaire playboy, alien or mutant to achieve it.

I was fortunate to attend the last two DrivingSales Executive Summits, and after each one, I have returned to work more fully equipped with cool tools (Bat Tools, that is). To echo some things that Arnold mentioned, Jared has the unique ability to capture the “it” and bring it to the forefront of the Automotive Industry.

Last Year’s #DSES raised the bar for the entire Automotive Community. We heard from Luke Wroblewski, mobile expert and founder of a few cool startups; Dennis Galbraith, CEO of Moz Rand Fishkin, and we got to hear from Billy Beane of the Oakland A’s, who equipped me with one of my ultimate Bat Tools…

His strategy changed the landscape of the Oakland A's and baseball in general, and it can be applied to almost any industry, including ours.  He talked about how we should make objective decisions in order to better "play the game," and that means taking emotion out of the equation.  I talk to dealers every day about helping them achieve their goals, and that strategy Billy spoke about last October sticks with me every time I sit down with a dealer.  When you take the emotion out of it, you can do some truly great things. In my world, that translates to taking the emotion tied to your inventory out of the game. When you understand Money Ball and the concept of going for On-Base Percentage versus Homeruns, you are simply understanding your market and adapting to it to excel as a dealer – no emotion required. 

I have high hopes that this year's DSES will again allow us all to add tools to our arsenals and provide us with knowledge that we can use in our daily quest to become superheroes.  

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