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Jared Hamilton
From: Jared Hamilton
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Will McGinnis

Will McGinnis National Sales Trainer

Exclusive Blog Posts

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Seasoned car dealers and sales professionals are true masters of relationship marketing.  A vehicle purchase is an important decision for consumers, a…

7 Attitude Tips to help you Succeed in the Car Business

7 Attitude Tips to help you Succeed in the Car Business

I have found that one of the greatest traits of all the best salespeople to ever sell is a positive attitude. I experience it first hand in my own life, …

How Well Are Your Digital Campaigns Really Performing?

How Well Are Your Digital Campaigns Really Performing?

You’ve probably noticed by now that we live in a world of multi-channel marketing. Customers are researching products and services online using multi…

What Tools Will You Add To Your Belt After Attending The DrivingSales Executive Summit?

 

Arnold was absolutely right when he said you can become a superhero, and more importantly, you don’t have to be a billionaire playboy, alien or mutant to achieve it.

I was fortunate to attend the last two DrivingSales Executive Summits, and after each one, I have returned to work more fully equipped with cool tools (Bat Tools, that is). To echo some things that Arnold mentioned, Jared has the unique ability to capture the “it” and bring it to the forefront of the Automotive Industry.

Last Year’s #DSES raised the bar for the entire Automotive Community. We heard from Luke Wroblewski, mobile expert and founder of a few cool startups; Dennis Galbraith, CEO of Moz Rand Fishkin, and we got to hear from Billy Beane of the Oakland A’s, who equipped me with one of my ultimate Bat Tools…

His strategy changed the landscape of the Oakland A's and baseball in general, and it can be applied to almost any industry, including ours.  He talked about how we should make objective decisions in order to better "play the game," and that means taking emotion out of the equation.  I talk to dealers every day about helping them achieve their goals, and that strategy Billy spoke about last October sticks with me every time I sit down with a dealer.  When you take the emotion out of it, you can do some truly great things. In my world, that translates to taking the emotion tied to your inventory out of the game. When you understand Money Ball and the concept of going for On-Base Percentage versus Homeruns, you are simply understanding your market and adapting to it to excel as a dealer – no emotion required. 

I have high hopes that this year's DSES will again allow us all to add tools to our arsenals and provide us with knowledge that we can use in our daily quest to become superheroes.  

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