We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
I was fortunate to attend the last two DrivingSales Executive Summits, and after each one, I have returned to work more fully equipped with cool tools (Bat Tools, that is). To echo some things that Arnold mentioned, Jared has the unique ability to capture the “it” and bring it to the forefront of the Automotive Industry.
Last Year’s #DSES raised the bar for the entire Automotive Community. We heard from Luke Wroblewski, mobile expert and founder of a few cool startups; Dennis Galbraith, CEO of Moz Rand Fishkin, and we got to hear from Billy Beane of the Oakland A’s, who equipped me with one of my ultimate Bat Tools…
His strategy changed the landscape of the Oakland A's and baseball in general, and it can be applied to almost any industry, including ours. He talked about how we should make objective decisions in order to better "play the game," and that means taking emotion out of the equation. I talk to dealers every day about helping them achieve their goals, and that strategy Billy spoke about last October sticks with me every time I sit down with a dealer. When you take the emotion out of it, you can do some truly great things. In my world, that translates to taking the emotion tied to your inventory out of the game. When you understand Money Ball and the concept of going for On-Base Percentage versus Homeruns, you are simply understanding your market and adapting to it to excel as a dealer – no emotion required.
I have high hopes that this year's DSES will again allow us all to add tools to our arsenals and provide us with knowledge that we can use in our daily quest to become superheroes.