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What have you implemented at your dealership?
A little recap:
Pausing on the topic of Merchandising for a moment, I’m fortunate to work for vAuto as well as Dale Pollak, and everyday I help dealers understand that when they actually stop and look at the market around them and manage based on what consumers want (pictures, competitive prices, custom comments, etc), all the cards start to fall into place.
The world we live in today is one of instant gratification and unhindered reach – I call it the "Amazon Age." As a car dealer, your costumer is the same one that orders groceries by subscription from Amazon Prime, uses their phone for everything but phone calls, and uses the limitless resources of the internet for research…including researching your service reviews, pricing, and everything in between. With that in mind, consider this: A vehicle is the second most expensive investment the average person makes. Do you think that city, county or state lines matter to them when they make that investment? That's doubtful if all that information is at their fingertips, right?
The goal of this post was to remind you that you went to an amazing conference filled with content that you won’t find anywhere else; you spent time, money, and resources to be there. Utilizing just a fraction of what you learned can only help enhance your organization, revenue, and customer experience. Don’t hinder yourself from the greatness that you can instill within yourself, your team, and your company. Don't fear change – implement the ideas, face the fear, and embrace the future.