Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
This Sunday (10/12/14) marks the beginning of the best annual event in the Automotive community and if you’re plans aren’t already made to be there then you’re missing out. However, the goal of this post is to educate you on what you are likely missing so that it doesn’t happen again.
I’ll give you a brief example: I haven’t seen Game of Thrones. I feel like I’m missing out on something huge! I mean there are even meme’s about
Game of Thrones and I have no idea why they’re funny to people. You don’t want to be the person that’s missing out on the Automotive community’s “Game of Thrones” - The DrivingSales Executive Summit.
(If you're like me and may not get that reference. Take DirecTV then. Don't be ugly Rob Lowe)
See...I don't even know who this guy is!
Driving Sales has had some of the best Keynotes:
And those were just the Keynotes!! I didn’t even mention the dozens of breakouts by people like Eric Miltsch, Dennis Galbraith, Dale Pollak, Joe Webb, Jeff Cryder, Megan Barto, Tracy Myers in 2011 (we need you back soon!), Shaun Raines, Tom White Jr, Gary May…. I could type a list of awesome speakers a mile long and it wouldn’t even touch on the context of what these pros have given the dealers in attendance to take back to the store. If you’ve read this far I hope you’re shaking your head in disgust for not being here before.
How about 2014?!?
This year features another all-star lineup that I’m sure you’ve read about already so I will just touch on a few for a minute:
Just a couple Keynotes:
Awesome Breakout Speakers:
I just realized that I may need to partner up with someone to try and retain the amazing amount of content that is available this year…again! Here’s a full list of all the awesome people speaking this year. (Breakout Speakers)
And here’s one last piece of advice for those of you coming: Network. Make it a point to meet and engage with new people. Follow up with them. Drop them a line a week after the show just to thank them for shaking your hand. If there is one thing that I love about the automotive community, it’s that it feels like a big extended family. Sometimes there’s fighting and disagreements and sometimes even worse, but at the end of the day, we do what dysfunctional families do best - stick together. #automotive
Oh and come sing Karaoke or at least laugh/cheer with the ones doing it on Monday night. Look for details at the show.