Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Will Michaelson

Will Michaelson Sales Associate

Exclusive Blog Posts

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

The 3 Laws of Extreme Ownership

The 3 Laws of Extreme Ownership

“These are all things that may help you justify your results. But is your dealer any happier because of this?” I just finished reading a…

The Q1 Inventory Glut - Expert Insight

The Q1 Inventory Glut - Expert Insight

You've heard about it, read about it, and probably experienced it. Q1 for the auto industry was a pretty rough one. Experts are diving into what the pr…

Online Reviews Drive Customers to Your Dealership

Online Reviews Drive Customers to Your Dealership

We’ve been in the business of reviews for quite some time now – 15 years to be exact.  As DealerRater has grown, so has the power and infl…

Devising a Perfect Landing Page

Devising a Perfect Landing Page

When your business is taken online, you have to make sure your website is generating customers and visitors. This is one of the most important things in on…

Loyalty in Las Vegas - Will's Account

Rolling through the desert at 8pm, we see the first lights. More appear in the distance, and soon the entire landscape is coated in the glow of hotel and casino lights.

“It looks like a bar of gold,” my co-pilot on this trip marveled. “Just a ridiculous amount of life surrounded by the desert.”

We were heading into Las Vegas for the NADA Convention, and this was an awesome welcome to the city for us. Much like those lights, the convention energized me (despite the 1,600+ mile drive we had just endured). I love the constant hustle and bustle conventions have, with the ability to meet with prospects face-to-face, and talk with them about my products.

We spent much of our time in Vegas working on the convention details, and figuring out how to best communicate our programs to those interested. I love discussing our programs, but it’s so different when the listener is standing right in front of you. It was a refreshing experience.

In the final hours of the convention, I saw the energy drain from exhibitors’ faces, and I had an idea to boost their spirits in case a prospect decided to meet with them at the end of the show (if you were at NADA and saw a guy in a short-sleeved polo walking around and shaking a candy jar like a lunatic, let me formally introduce myself now). The candy was a hit, and there were plenty of smiles to go around.

I entered Las Vegas dead-tired from the trip, and left Las Vegas even more tired after the convention, but it’s amazing how that city can make you feel. The shot of convention activity gave me a boost when I needed it.

This is going to sound so cheesy, but that boost was all I needed to get re-energized about selling our programs. I love our programs, and love to discuss them over the phone and in web conferences, but the connection I feel when discussing our programs face-to-face is so much more powerful. And to think, all it took for me to realize that was a couple million lights in the middle of the desert.   

 

Will Michaelson

Sales Associate

Re:member group

Phone: 952.224.8002

Bryan Armstrong
It's funny how the synergy created by that type of environment can re-charge you. The same thing happens on any Dealership sales floor when 1 then 2 then 3,4 and 5 Deals drop in quick succession.

 Unlock all of the community & features  Join Now