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Jared Hamilton
From: Jared Hamilton
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Will Michaelson

Will Michaelson Sales Associate

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Are You Taking Facebook Too Seriously?

I like Facebook. It’s a nice place to check up on my friends, and see what’s going on that day.  I also check Twitter occasionally. Social Media is a great way to share pictures and news pertinent to me, but there’s one thing I don’t go on these sites for, and that’s to be sold on something.

I recently read a blog post on Hanafin Loyalty’s website, titled ‘An Open Letter to Millennials’ (you can find that blog post here), where the author asks Millennial consumers how they prefer to be contacted about products. My answer to him? I don’t. At least not over social media outlets.

I know I might be burned at the stake for my opinions on social media advertising, but this post interested me. I am a big fan of traditional advertising, and the primary reason for that is because it isn’t as intrusive as new media.

One part of that blog that caught me was when the author asked about connecting with Millennial consumers over a text message. That left a bad taste in my mouth. I don’t much like the thought of a company having my phone number and texting me news from their company, or the latest and greatest product.  This feels like an invasion of privacy to me, similar to telemarketer calls during dinner. I love being connected to the world, but I want it on my terms.

By now businesses should know not to constantly bombard their followers with product offerings, and instead provide information relevant to consumers. I love companies that show their human side, providing trivia in status updates to get consumers interacting, but many companies still see social media as an extra marketing ‘weapon’.

Maybe I’m being too old-fashioned, but I’ll take a 30-second spot about a new car over a status update on it any day.

This was more of a rant, but I do have a question: Are you using Facebook more to connect with your fans, or sell to them?

Will Michaelson

Sales Associate

Re:member group

Phone: 952.224.8002

Chris Costner
I certainly respect your opinion Will and thank you for sharing your thoughts. I agree that businesses should not constantly attempt to sell on any "social platform" and move to a more conversational approach. It's within those "conversations" that businesses should be able to spot a welcomed moment to speak more about their products or services. Some do it right but many more are getting it wrong. Businesses who have a clear game plan with their "social efforts" will certainly show the public their "human side" more than any traditional website can which I know you appreciate. There should be a benefit for both sides and not feel intrusive. I am not a fan of "traditional media" by itself. I am a fan when it is used in conjunction with "social media" because only then it becomes a two-way conversation and so much more can happen from those conversations. We all want to sell more cars definitely. My company and myself use Facebook and other social platforms to actually listen and participate with "fans" rather than take the one-sided, broadcasting approach. Again, very interesting post. I am glad you shared this. Let me ask you this, how do you and your company use "social media?"
Jim Bell
Thanks for sharing. I have to agree with you to an extent. There are several dealers I follow on Facebook and twitter just to keep a thumb on things in the industry and all they will do is post inventory and specials. This isn't the way to reaching out to your fan base and customer base on Facebook. We have to be conscientious on what we post and the goal is to engage with them, not sell on Facebook and twitter.
Kevin Kelly
Look at Facebook, G+, and Twitter as a way to sell you over every other salesperson out there. Never sell your product on social media. Example, today I posted and really meant it, love my job, hate leaving my family after a weekend. Or if you get a new vehicle in that you really want, tell everyone . . . drove the 2013 Mustang today, loved it, want it, getting one.
Will Michaelson
Yeah, that's a great idea! Putting a human face and voice to the dealership's social page can really help customers connect with you. Thanks, Kevin!
Will Michaelson
Yeah, that's a great idea! Putting a human face and voice to the dealership's social page can really help customers connect with you. Thanks, Kevin!

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