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Will Michaelson

Will Michaelson Sales Associate

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Things I Learned About Loyalty From Spinal Tap


One of my favorite movies of all time is “Spinal Tap”.  It’s a classic.  People remember it, even though it was filmed 20 years ago.  Lines are quoted, songs are hummed, and people have parties dedicated to it.  I can quote nearly every line of the movie.   Not a great movie, by any stretch of the imagination, but it’s one of the move beloved films of all time.

Turns out, you can learn a bunch about Customer Loyalty from the movie.  I’m not kidding, check it out:

  1. There’s a fine line between stupid and clever. 
    Don’t be afraid to try new things in your loyalty program.  New promotions, different types of bonus point awards, and referral bonuses may be just the trick.  You don’t know what’s really stupid and what’s clever until you try it out, so go for it.
  2. An 18 inch Stonehenge monument tends to understate the hugeness of the overall presentation.
    This was a disaster for the band.  Don’t undersell your loyalty program in the store.  Make sure it’s big and prominent; otherwise you could end up looking pretty silly.  Successful loyalty programs become part of their brand identity – it’s who they are.  If you look at Amazon Prime or World Perks, it’s plastered all over their website.  It’s who they are.
  3. If you keep folding the sandwich, the bread keeps breaking!
    If something isn’t working, try something new.  Don’t keep trying the same thing over and over again hoping for the different results.  Einstein called that insanity.
  4. While David and Nigel are like fire and ice, Derek feels his role is sort of in the middle, kind of like lukewarm water.
    Derek was also the least popular member of the band, because his glory was drowned out by the bigger members of the band.  Fans screamed for David and Nigel, because they pushed it to the limit.  Don’t be drowned out by your competition.  Be the first to market – do it big, do it first, do it best.
  5. And of course, their amps go to eleven.
    Nigel didn’t mess around.  When all the other guys were maxed out on their sound, he found a way to give it that little “push off the cliff”.  Don’t be stuck with nowhere else to go.  Think out of the box and add another notch to your arsenal.   When Marti suggested that Nigel just make the 10 louder, Nigel didn’t understand why Marti didn’t recognize the genius of his plan.  Find your great differentiator, your unfair competitive advantage.  Find that thing that makes your competitors say, “I wish I had thought of that!”   Go to eleven.

re:member group provides loyalty marketing solution that produce results.  We may not bring screaming women to your doorsteps, but our loyalty products have shown results on average a $17 ROI and measureable customer profits.  At the very least, you’ll have one thing in common with one of the toughest bands of all time:  Adoring fans.

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