Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Will Michaelson

Will Michaelson Sales Associate

Exclusive Blog Posts

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

Stop Looking at CRM Lead Duplication Negatively

Stop Looking at CRM Lead Duplication Negatively

During some recent conversations, I’ve discovered that dealerships continue to mistakenly perceive CRM lead duplication badly. I strongly believe we …

Don’t Just Sell, but also Retain CPO Buyers

Don’t Just Sell, but also Retain CPO Buyers

By Ryan Williams, president, Fidelis PPM Customer loyalty does not necessarily translate into repeat business for your auto dealership. What drives meas…

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Keep Your Fans Excited from Beginning to End

 

This summer has been a series of ups and downs for the hockey fan in me. On July 4th, I got to see my hometown Minnesota Wild pick up the 2 best free agents on the market, along with a few solid core players. In the weeks that have passed, I’ve gone from figuring out where the championship parade would begin, to accepting that the NHL may be cancelled this year.

That’s classic Minnesota sports luck for you: Fans get hopeful and excited about a great team, then something gums up the works and the excitement quickly fades. What a buzzkill.

Think about your last vehicle purchase, and the lengthy process you had to go through, even after you made the purchase. For me, it was quite like the high-and-crash I saw with the Wild.

I went with a friend and test drove a car. I was in love on the spot, and my logical friend saw the benefits in the car, as well as how well it was taken care of. The price was right, and I wanted to buy it then and there. My friend tells me to this day I was so giddy about the car in the salesman’s office he nearly had to slap me to bring me back to earth.

That was true excitement. Like ‘2 free agents to my team’ excited.

Then came the post-purchase discussions. Paperwork and F&I offerings. Excitement turned to impatience. I certainly understand the paperwork and after-sell is required, but I couldn’t believe how much fun I wasn’t having.

I know instant gratification isn’t always the best, and that you have to wait for some things. But why not make it fun in the meantime? While discussing paperwork, go over the great features of the car again. Get the customer even more fired up to be driving off the lot. My overall emotion after the purchase was relief after it was done. I was excited, sure, but also a little exhausted in the process.

Now, obviously this is just one experience at one dealership. How about you? Are your dealerships ‘fans’ fired up about buying a car from you, or are they just fatigued by your sales process?

 

 

Will Michaelson

Sales Associate

952.224.8002 (Office)

Will@remembergroup.com

 

Amanda Risius
I agree, the process can be overwhelming and just plain long when buying a car. I have heard so many people share their agonizing story over the process of buying. That is why I made a car buyer's checklist to help make the decision a little easier. It consists of 10 things to remember when buying a car, and gets you thinking ahead about the process. Check it out at http://buff.ly/LPU4F1 and let me know what you think!

 Unlock all of the community & features  Join Now