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Will Michaelson

Will Michaelson Sales Associate

Exclusive Blog Posts

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Seasoned car dealers and sales professionals are true masters of relationship marketing.  A vehicle purchase is an important decision for consumers, a…

7 Attitude Tips to help you Succeed in the Car Business

7 Attitude Tips to help you Succeed in the Car Business

I have found that one of the greatest traits of all the best salespeople to ever sell is a positive attitude. I experience it first hand in my own life, …

Industry Insider Alan Ram Passes Away

Industry Insider Alan Ram Passes Away

We here at DrivingSales offer our condolences to the families of those involved. Alan Ram was an industry insider who will be missed by many. Alan Ram, …

Being Different Without 'Differentiating' Like the Rest

Your dealership is great. Otherwise you wouldn’t work there, right?

But how do you show people how great the customer experience is, without ‘differentiating’ like the other guys?

 

Too often, I view dealership websites that say the same thing as everyone else, even if it may be true in their case.

‘Best service in (city), guaranteed.’

‘No one will beat our prices.’

‘Our staff are your neighbors, and provide unmatched customer service.’

 

While these may be true (especially the fact that your staff may live in the neighborhood they sell to), your competition has every right to say them as well. And they will.

 

So what can you do to provide an experience the other guys can’t? One suggestion is a sincere follow-up from the sale. Given, this isn’t in the dealership, but it is an important piece to let customers know they’re appreciated. It’s much better than a template email asking to complete a survey. To me, nothing says ‘we’re done with you’ than a form email.

 

This is only a suggestion, but what are some truly unique things you do in your dealership that are TRULY different from the guys down the block?

 

Will Michaelson

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Business Development Manager

will@remembergroup.com

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