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Will Michaelson

Will Michaelson Sales Associate

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Being Different Without 'Differentiating' Like the Rest

Your dealership is great. Otherwise you wouldn’t work there, right?

But how do you show people how great the customer experience is, without ‘differentiating’ like the other guys?

 

Too often, I view dealership websites that say the same thing as everyone else, even if it may be true in their case.

‘Best service in (city), guaranteed.’

‘No one will beat our prices.’

‘Our staff are your neighbors, and provide unmatched customer service.’

 

While these may be true (especially the fact that your staff may live in the neighborhood they sell to), your competition has every right to say them as well. And they will.

 

So what can you do to provide an experience the other guys can’t? One suggestion is a sincere follow-up from the sale. Given, this isn’t in the dealership, but it is an important piece to let customers know they’re appreciated. It’s much better than a template email asking to complete a survey. To me, nothing says ‘we’re done with you’ than a form email.

 

This is only a suggestion, but what are some truly unique things you do in your dealership that are TRULY different from the guys down the block?

 

Will Michaelson

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Business Development Manager

will@remembergroup.com

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