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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Tips for Leaving a Voicemail

Tips for Leaving a Voicemail

The Voicemail So you receive an internet lead and you call and they don't answer...now what? We leave a message right? Let's say the customer in…

Keeping the In-Person Touch While Selling Cars in the Digital Age

Keeping the In-Person Touch While Selling Cars in the Digital Age

  For better or worse, the internet has become an indispensable appendage in our every day lives. Many of us would rather spend every minute glued …

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

On day one of the 2018 CES Show, an enthusiastic crowd of 400+ media gathered at Mandalay Bay to hear Akio Toyoda’s vision of the future.  Akio …

Trust Isn't Limited to Just Offering Pricing & Services Online

Trust Isn't Limited to Just Offering Pricing & Services Online

Trust is imperative as it offers the customer the peace of mind that they have made the right decision regarding the servicing of their vehicle. And while …

Social Communities Can Redefine The Customer Experience

Social Communities can redefine the customer experience and how businesses interact with their customer base by taking rewards programs, customer service and feedback to a whole new level. Onsite Social Communities shifts customer support and service to being part of the brand marketing mix.

Onsite Communities brings together the customer's voice with data from enterprise systems such as CRM. In addition to other benefits, engaging customers in community also drives transparency and openness - attributes that modern consumers increasingly expect. In these days of information overload, many people are simplifying their lives to focus on their particular interests.

Creating a private social networking platform connects your loyal like-minded customer base in a single-focus environment, enabling them to exchange ideas and develop groups and ultimately strengthen your customer base.

Social Communities are a perfect platform in which to show your members your appreciation and dedication to serving them by offering members specials on purchases, service and financing all geared toward customer retention and satisfaction.

Companies with private social networks can experience better customer service, reduced customer complaints and even higher brand loyalty due to brand ambassador programs. Think of having a central place in which to read and understand your customers’ concerns, wants, needs and expectations.

As your community strengthens, your brand’s momentum becomes energized, resulting in increased word-of-mouth marketing and increased sales. The result is a powerful onsite socialcasting platform disseminating these interactions across the social and search spectrum.

Social networks also connect to events marketing allowing businesses their customers and event sponsors to manage their own profiles – including creating their own content, updating their company news and social media – which can all be administered with specified permissions tools. This “conglomerate”-style online network harnesses the power of multiple content writers which acts like a magnet to attract search back to your site.

Although your social brand strategy is important, don’t overlook the potential of harnessing your own community in a niche social community network. An onsite social community offers many benefits for you as the business and the customer that cannot be duplicated elsewhere-providing a win-win situation for all.

One Big Broadcast is a pioneer in Social Community and Events marketing technology which is part of our Integrated Digital Marketing solutions.

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