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Exclusive Blog Posts

Why Educating Car Shoppers Is So Important!

Why Educating Car Shoppers Is So Important!

The average consumer doesn’t understand the complex dynamics of the automotive industry. In fact, they probably don’t even care enough to learn about i…

OP-CODES?

OP-CODES?

      At one time or another, we are all (assumably) guilty of running the same service specials online month to month. Asking …

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Social Communities Can Redefine The Customer Experience

Social Communities can redefine the customer experience and how businesses interact with their customer base by taking rewards programs, customer service and feedback to a whole new level. Onsite Social Communities shifts customer support and service to being part of the brand marketing mix.

Onsite Communities brings together the customer's voice with data from enterprise systems such as CRM. In addition to other benefits, engaging customers in community also drives transparency and openness - attributes that modern consumers increasingly expect. In these days of information overload, many people are simplifying their lives to focus on their particular interests.

Creating a private social networking platform connects your loyal like-minded customer base in a single-focus environment, enabling them to exchange ideas and develop groups and ultimately strengthen your customer base.

Social Communities are a perfect platform in which to show your members your appreciation and dedication to serving them by offering members specials on purchases, service and financing all geared toward customer retention and satisfaction.

Companies with private social networks can experience better customer service, reduced customer complaints and even higher brand loyalty due to brand ambassador programs. Think of having a central place in which to read and understand your customers’ concerns, wants, needs and expectations.

As your community strengthens, your brand’s momentum becomes energized, resulting in increased word-of-mouth marketing and increased sales. The result is a powerful onsite socialcasting platform disseminating these interactions across the social and search spectrum.

Social networks also connect to events marketing allowing businesses their customers and event sponsors to manage their own profiles – including creating their own content, updating their company news and social media – which can all be administered with specified permissions tools. This “conglomerate”-style online network harnesses the power of multiple content writers which acts like a magnet to attract search back to your site.

Although your social brand strategy is important, don’t overlook the potential of harnessing your own community in a niche social community network. An onsite social community offers many benefits for you as the business and the customer that cannot be duplicated elsewhere-providing a win-win situation for all.

One Big Broadcast is a pioneer in Social Community and Events marketing technology which is part of our Integrated Digital Marketing solutions.

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